Content Strategist (Remote US) - Future Opening

Directive · Raleigh, NC · 1 mo ago

RemoteRemoteMarketing$75k–$95k/yrFull-time

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point. We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

About The Role

The Content Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist manages more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Responsibilities

Strategic Excellence and Best Practices:
- Create custom strategies and implement best practices for clients to achieve our North Star Metrics (NSMs).
- Use project phases as foundational moments for building initial client strategies, while optimizing and revising strategies over the client’s lifetime based on overall marketing goals, current campaigns, and historical performance.
- Work closely with the Associate Director (AsD) when roadblocks arise that impact strategy and goal attainment.
- Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
- Apply best practices to ensure clients are positioned to exceed their goals, including:
  - LTV:CAC modeling
  - Customer Generation
  - Share of SERP
  - Content Production
Goal Setting:
- Use available data to set goals for clients during their engagement period, reviewed and approved by the Associate Director (AsD).
- Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
- All goals must be approved by the Associate Director (AsD) before presenting to the client.
Project Management:
- Ensure planned strategies are executed by managing tasks and timelines for both the Directive team and the client team.
- Use Asana to delegate tasks to team members (e.g., Specialists) and clients, ensuring timely completion.
- In pods with Project Managers, partner with them to ensure tasks are created, assigned, and due dates are met.
- Work closely with content writers and designers to complete content campaigns on time and ensure quality meets client standards.
Internal and External Communication:
- Serve as the main interface between clients and the internal team, building relationships beyond deliverables to act as a trusted consultant.
- Proactively communicate with clients and internal leadership to drive results, including:
  - Setting timeline expectations for deliverables.
  - Providing updates on goal attainment progress.
  - Using shared communication channels (e.g., Slack) between bi-weekly meetings.
  - Sending deliverables regularly, not just during bi-weekly meetings.
- Communicate roadblocks, opportunities for account growth, and moments of change (e.g., strategy shifts, internal client changes, point of contact changes) to internal leadership.
Reporting:
- Regularly report to clients on the progress and impact of their strategy, including:
  - Bi-weekly meetings to discuss NSM progress and ongoing deliverables.
  - Monthly reports.
  - Quarterly reports.
  - Two bi-annual business review presentations.
Goals:
- NSM Attainment: 100%
- MRR Retainment: 96%
- CSAT: > 4.2
- Identify opportunities for upsells, cross-sells, and referrals, such as:
  - Expanding into additional service lines (e.g., SEO, Paid Media).
  - Increasing budgets within current service lines (e.g., content, SEO, Paid Media).
  - Requesting referrals at key moments (e.g., when a point of contact starts a new job or leaves a 5 CSAT score).

Requirements

A proven track record of success implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics.
Strong communication skills: comfortable client-facing and owning relationships with key stakeholders.
Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools.
Proven organizational, project, and time management skills.
Genuine enthusiasm for digital marketing, SEO, and content.
Must have agency experience.
Must have B2B tech and/or SaaS experience.
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Benefits

Compensation: Competitive base salary in the $75,000–95,000 USD range, commensurate with experience and geography.
Health and Insurance:
- Medical, dental, and vision plans for you and your family.
- Disability and life insurance coverage, including a 100% employer-paid plan for you and a 50% employer contribution for dependents.
Support for the Whole Person:
- Mental: Access to certified therapists through Spring Health and a Headspace membership.
- Physical: Gympass membership.
- Time Off:
  - Unlimited PTO (2-week minimum).
  - Paid company holidays.
  - Your birthday off.
  - End-of-year recharge (closed December 24 – January 1).
  - Paid parental leave.
- Financial:
  - Traditional and Roth 401(k) with a 3% company match.
  - Annual bonus based on tenure, scaling in total amount over time.
- Other Perks:
  - Annual anniversary trip with peers and executive leadership.

Work Environment