Merchandising Operations Manager, Consumer Products

About the role

The Merchandising Operations Manager will lead merchandising and consumer product operations for Seattle Reign FC, driving organization, execution, and cross-functional alignment across merchandise initiatives and retail experiences.

Responsibilities

• Own merchandising calendars, launch schedules, and key business milestones across consumer product initiatives
• Establish and improve scalable merchandise processes and workflows that support repeatable execution
• Drive operational organization across teams to ensure alignment on deliverables and launch readiness
• Support budgeting, forecasting, and financial tracking for consumer product initiatives
• Analyze business performance and provide insights and recommendations to improve revenue and operational effectiveness
• Evaluate and implement new tools, technologies, and AI-enabled solutions that improve operational efficiency, workflow management, reporting, and decision-making across consumer products
• Lead cross-functional initiatives and GTM activations involving Marketing, Design, Fan Engagement, Retail, and Impact teams
• Drive alignment across stakeholders on priorities, timelines, and execution plans
• Ensure key dates, launch milestones, and deliverables remain visible and on track across teams
• Identify risks and proactively resolve roadblocks impacting merchandise initiatives
• Partner with Consumer Products leadership on merchandise assortment planning, product launches, and seasonal activations
• Conduct market and consumer analysis to inform product decisions and pricing strategies
• Oversee product setup across e-commerce and retail systems, including pricing, barcoding, SKU management, and POS alignment
• Partner with the VP of Consumer Products to establish and execute visual merchandising direction across e-commerce, matchday retail, and pop-up environments
• Ensure merchandise presentation, product placement, and storytelling align with brand strategy and fan experience objectives
• Evaluate product performance and provide recommendations for future assortment and merchandising opportunities
• Partner with the VP of Consumer Products to execute go-to-market strategies across merchandise initiatives and launches
• Support execution across Shopify/e-commerce, matchday retail, and pop-up experiences to ensure a consistent and elevated fan experience
• Translate strategic priorities into actionable timelines, workflows, and cross-functional deliverables
• Coordinate launch readiness across stakeholders to ensure successful execution of campaigns and retail activations
• Partner with Marketing and Creative teams to support digital campaigns, product storytelling, and fan engagement initiatives
• Support and optimize the end-to-end fan shopping experience across digital and physical retail channels
• Monitor and evaluate key performance metrics and identify opportunities to improve operational efficiency and fan experience
• Explore innovative approaches and emerging technologies that enhance merchandise storytelling, customer engagement, personalization, and digital shopping experiences
• Establish SOPs and leverage insights and fan feedback to continuously improve execution and processes
• Manage vendor, collaborator, and partner relationships, including purchase orders and service agreements
• Evaluate partner performance against KPIs and proactively resolve operational issues
• Mentor and develop retail support staff and coordinators
• Foster a collaborative, accountable, and high-performing team culture
• Support ongoing coaching and professional development opportunities

Qualifications

• Bachelor’s degree in Business, Merchandising, Retail Management, or related field preferred
• Demonstrated experience in merchandising, retail operations, consumer products, or related functions within a fast-paced, commercially driven environment
• Hands-on experience with apparel buying, assortment planning, and/or merchandise planning preferred
• Proven experience leading cross-functional initiatives and GTM processes
• Deep experience with Shopify or similar e-commerce platforms, including site merchandising, promotions, reporting, and performance analytics
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Strong analytical mindset with experience translating data into business decisions and action plans
• Excellent communication, relationship-building, and negotiation skills
• Strong organizational skills with the ability to bring structure and process to evolving environments
• Demonstrates curiosity and a forward-thinking approach toward emerging technologies, AI applications, and evolving consumer and retail trends, with an interest in applying new tools to improve business outcomes
• Leadership experience with an interest in mentoring and developing team members
• Creative, detail-oriented, and passionate about creating exceptional fan and consumer experiences
• Committed to principles of diversity, equity and inclusion, and to living organizational values and the to the organizational mission: Create Moments, Enrich Lives, and Unify & Uplift Through Soccer, in all interactions with colleagues, partners, vendors, and fans.