Membership Marketing Specialist

Major Responsibilities

• Create strategies and tactics to retain members at every membership level, with a focus on surgeons in the United States and Canada who are eligible for domestic Fellowship.
• Partner with the acquisition team on campaign strategy to ensure alignment.
• Build a retention strategy and supporting campaigns using tools such as PropFuel and Marketo.
• Work within the team to create dynamic reports and dashboards that show retention KPIs and progress.
• Apply market intelligence, best practices, and industry research to develop and implement innovative onboarding/engagement and retention strategies to meet the established annual goals.
• Partner with the acquisition team member on similar new member campaigns to ensure alignment.
• Identify key audiences and develop personalized, segmented communications, articulate the member value proposition, and ensure all membership materials clearly communicate this message.
• Work with the team to conduct analysis of all acquisition and retention activities to ensure the College is continually looking at the most efficient and result-oriented approaches to increasing membership.

Required Education and/or Experience

• Bachelor’s degree or higher in Marketing, Communications, or a related field from an accredited college or university is required.
• At least 3-5+ years of professional experience in marketing analytics, CRM campaign management, or membership marketing is required.
• Advanced knowledge of Excel and other Microsoft Office products is required.
• Experience with Marketo and PropFuel preferred (Engage Professional Certification is a plus).
• Experience with Power BI preferred.
• Fluency with AI tools such as ChatGPT preferred.
• CRM/AMS experience (i.e., Aptify, Personify, Salesforce, etc.) is highly desirable.

Comprehensive Benefits

• Vacation, personal, and sick hours including 13 paid holidays per year
• Tuition Reimbursement
• Medical — comprehensive coverage through BlueCross BlueShield
• Dental, Vision, and Prescription drug program
• 403(b) Matching Program
• Pension Plan
• Flexible Spending Medical/Dependent Care
• Employee Assistance Program
• Short Term/Long Term Disability
• Life Insurance
• Domestic Partner Coverage