Membership Growth Specialist

Essential Job Functions

• Drive Membership Growth through community outreach, grassroots marketing, educational presentations, and relationship-building activities.
• Identify and cultivate new opportunities to increase membership within assigned markets and territories.
• Develop and maintain referral relationships with community organizations, healthcare providers, brokers, and local businesses.
• Conduct one-on-one and group educational sessions to promote awareness of InnovaCare Health's providers, services, and value proposition.

Member Retention

• Support member retention efforts by maintaining strong relationships with existing members and ensuring a positive member experience.
• Conduct proactive outreach to identify and address member concerns, barriers to care, or service-related issues.
• Affiliate with retention initiatives during Annual Enrollment Period (AEP), Open Enrollment Period (OEP), and throughout the year.
• Collaborate with operational and clinical teams to resolve member concerns and improve satisfaction.

Community Engagement & Events

• Represent InnovaCare Health at community events, health fairs, health plan events, broker functions, provider events, and educational seminars.
• Coordinate and participate in outreach activities that enhance brand awareness and generate membership opportunities.
• Maintain a consistent presence within the community to strengthen relationships and build trust among members and referral sources.

Relationship Management

• Establish and maintain productive relationships with providers, health plan representatives, brokers, and community partners.
• Serve as a trusted ambassador for InnovaCare Health and its affiliated medical groups.
• Collaborate with internal departments to support membership growth and retention objectives.

Reporting & Administration

• Accurately document activities, lead generation efforts, enrollment opportunities, retention initiatives, and community engagement activities within CRM systems.
• Maintain timely and accurate reporting of outreach activities, member interactions, and territory performance.
• Analyze market trends and provide recommendations to leadership regarding growth opportunities.