Membership Data Analyst

About the role

This position is responsible for developing, analyzing, interpreting, and communicating relevant insights and trends to influence key strategies designed to grow and retain ACA’s total membership base. Additional responsibilities include involvement in monthly forecasting and annual budgeting and presenting results and solutions to the senior leadership team.

Responsibilities

• Perform statistical analysis to identify variances, trends, and correlations in the areas of member demographics, purchasing behaviors, product utilization, membership penetration and audience retention rates.
• Develop target audience models for membership acquisition and salvage campaigns based on data findings.
• Assist in the membership budget planning, forecasting and reporting process.
• Prepare narrative reports, charts, and illustrations that focus on key metrics such as member retention, attrition, promotion response, usage behaviors and trends.
• Analyze membership data on a daily, weekly, monthly, quarterly and annual basis to identify trends in new and renewal performance across all sales channels.
• Assess trends in membership renewal to reevaluate renewal program as needed. (Cadence of renewal bills and emails, automatic renewal, monthly payment plans, outbound calls for lapsed members and auto renew declines)
• Compile and analyze direct mail results to measure effectiveness.
• Report findings, including recommendations, to senior leadership.
• Study data to identify areas of improvement for leadership