Member Marketing Content Manager - Remote

Responsibilities

• Manage a team of Content Specialists to develop engaging outputs that break through the clutter and drive desired consumer behaviors.
• Provide oversight of the Content Team and identify and raise skill gaps in the team; determine solutions to address them through coaching, mentoring, training, hiring, and/or freelancing recommendations.
• Lead the development and execution of content strategy and conceptualization of new communication channels and campaigns that serve the needs of our clients and members.
• Develop and champion a meaningful consumer positioning strategy that aligns with the Premise Brand strategy to demonstrate how we stand apart and above other health offerings available to our members.
• Recommend content tools and techniques, including how to leverage AI, to enable efficient workflows.
• Build and leverage a deep understanding of the consumer mindset and ensure that Premise Health’s member experience ladders up to the consumer’s needs.
• Develop and manage holistic content calendar recommending and tracking messaging to be delivered to members, including key segments, over time.
• Take complex concepts, ideas and products and translate the benefits and features into clear, compelling messaging frameworks, value propositions and frameworks; sell-in messaging strategies to key leaders.
• Partner with internal and external stakeholders to ensure content aligns with product goals, messaging, and positioning.
• Convincingly present content and messaging concepts to all internal Member Marketing functions, internal partner organizations and external clients.
• Use data and insights from executed campaigns to understand content success and apply learnings for continuous improvement and optimization.
• Oversee QA of final outputs.
• Lead creation and maintenance of content libraries.

Qualifications

• Bachelor’s degree in journalism, marketing, or related field
• 5+ years of experience in content development; expertise in B2C including passion for aligning content with consumer attitudes to create behavior change.
• Healthcare experience preferred
• Experience with traditional and digital marketing channels, including email, direct mail and web
• Experience at both agency and “in-house” organizations is ideal
• Experience identifying and implementing AI solutions to support efficient human development of content.
• Experience in Adobe InDesign a plus
• Ability to show a portfolio of work that features high-caliber copy integrated into a variety of campaigns
• Expert grasp of English language and grammar
• Expert verbal communication and presentation skills
• Able to show problem-solving and organizational skills
• Able to multitask, prioritize, and manage time efficiently
• Able to write content personalized for specific audiences or channels
• Strong critical thinking, organizational and planning skills
• AI competencies
• Proficient in MS office Suite
• Knowledge of print production, communication, and dissemination techniques and methods