Member Engagement Marketing & Communications Specialist

About the role

This position will develop and implement client benefits communication strategies, including creation of customized member engagement materials that clients use to educate their employees about their benefit programs. The role involves executing robust employee engagement campaigns to drive utilization and education.

Responsibilities

• Execute on developing robust employee engagement campaigns that drive utilization and education.
• Implement client-approved plans including open enrollment education, health and wellbeing program promotion, and education on benefit program tools and resources.
• Create engaging content for various communications channels such as email, client portals, presentations, flyers, and mail-to-home materials.
• Develop material and resources that aid employee understanding of their benefits by translating insurance technical information into everyday language.
• Collaborate with clients and Hylant service team to analyze employee communication effectiveness and propose new ideas to initiate improved member engagement.
• Evaluate client benefit data analytics; identify potential education opportunities based on utilization patterns; recommend engagement solutions to clients and implement approved solutions.
• Collaborate with corporate marketing and sales teams to assist with preparation of Request For Proposal responses.
• Liaise with outside vendors and oversee completion of special projects such as bulk printing, language translation, etc.
• Perform other duties and special projects as requested.

Requirements

• Bachelor’s degree in communications, marketing, or a similar field OR equivalent combination of education and experience required.
• Proficiency in Canva (or similar design tools) for creating visually compelling materials.
• A strong eye for layout, branding, and visual storytelling.
• The ability to design engaging assets such as: Employee communications, Digital campaigns, Flyers, guides, presentations, and toolkits.
• Demonstrated ability to think creatively and bring fresh, innovative ideas to engagement campaigns.
• A high level of out-of-the-box thinking who challenges traditional approaches to employee communication.
• A highly creative individual with a balance of strategic thinking and execution.
• A curious and proactive person who identifies new ways to improve engagement and participation.
• The ability to adapt quickly and tailor approaches for different client audiences.
• Project management skills with the ability to prioritize tasks, manage deadlines, and work efficiently in fast-paced environments.
• Strong Microsoft product knowledge, particularly PowerPoint and Word.
• Experience with copywriting and editing.
• Insurance industry experience is preferred, but not required.

Qualifications

• Three (3) or more years relevant work experience.

Skills

• Out-of-the-box thinker who challenges traditional approaches to employee communication.
• Highly creative with a balance of strategic thinking and execution.
• Curious and proactive in identifying new ways to improve engagement and participation.
• The ability to adapt quickly and tailor approaches for different client audiences.
• Project management skills with the ability to prioritize tasks, manage deadlines, and work efficiently in fast-paced environments.
• Strong Microsoft product knowledge, particularly PowerPoint and Word.

Benefits

• Hylant is a multi-year recipient of Best Places to Work in Insurance, offering a full-service insurance brokerage with over 20 offices in eight states.
• The company is family-owned and treats its clients, employees, and communities like family.
• Hylant is committed to providing an equal opportunity workplace and participating in E-Verify.

Pay

• Details on pay are not specified in the job posting.

Schedule

• Details on schedule are not specified in the job posting.