melin Events Manager
At melin we believe that with more thought, time and care invested into how we make our products that we can actually extend the life of our hats and the adventures we take them on. We are looking to expand our internal family and are seeking one incredible human, capable of excellence in a fast‑paced work environment and eager to join an elite, yet small team of “A players”.
About the role
The Events Manager is responsible for the end‑to‑end ownership of melin’s event ecosystem, from strategic planning and budget management to coordinating on‑site execution and post‑event analysis. While the Marketing team assists in identifying and selecting strategic opportunities, this role owns the full logistical lifecycle of every event, ensuring the melin brand is represented with premium excellence in the field from coast to coast. This person will serve as the accountable owner across wholesale activations, retail events, community programming, and mCEL deployments, building strong cross‑functional relationships and authentically representing melin at every touchpoint.
Responsibilities
- Build and manage the annual events calendar across wholesale, retail, community, and mCEL activations.
- Own event briefs, pitches, budgets, and post‑event recap decks with clear outcomes and learnings.
- Define event objectives and KPIs that align with brand and commercial goals.
- Manage all permitting, certificate of insurance (COI) requirements, and compliance documentation required to legally execute events.
- Own the full mCEL program including calendar management, logistics, driving coordination, inventory, and event‑specific briefs and recaps.
- Operate the mCEL to various event locations safely and efficiently.
- Build, hire, train, and manage the melin street team fleet of event sellers and drivers.
- Recruit, schedule, and manage event‑specific staffing to ensure a seamless, “A player” customer experience at every activation.
- Work closely with the wholesale team to support nucleus events, trunk shows, and account‑specific brand experiences.
- Partner with the retail team to support in‑store activations, product launches, and seasonal programming.
- Support the Community Manager on event‑based programming and local partnerships.
- Help grow melin’s community presence by putting more hats on heads across key markets nationwide.
- Lead negotiations for event footprint location and pricing to ensure optimal brand visibility and ROI.
- Manage vendor relationships, contracts, and invoicing.
- Maintain and track event budgets with clear accountability and reporting.