Medical Product Portfolio Manager

Role and Responsibilities

• Manage the end-to-end Large Group and Small Group product menu portfolio lifecycle, ensuring plan and rider options remain competitive, operationally sound, compliant, and aligned to market needs.
• Serve as the product subject matter expert for sales, agents, groups, members, and internal partners by supporting education, issue resolution, benefit design guidance, and product menu consultation.
• Lead annual and ongoing portfolio planning activities, including QHP filing support, competitor assessments, product committee facilitation with sales partners, planning calendar ownership, and identification of market trends, gaps, and opportunities.
• Drive cross-functional execution of portfolio initiatives, including HSA crosswalk efforts, rider approvals, Stepwise quoting system inputs, product mileage chart enhancements, CARIT requests, and benefit or formulary alignment needs.
• Monitor portfolio performance across membership, experience, operations, affordability, regulatory changes, and competitor activity to recommend enhancements that strengthen menu options for Large and Small Group customers.
• Manage, coach, and develop one direct report while coordinating work across actuarial, sales, regulatory, benefit delivery, operations, and go-to-market partners to ensure timely and accurate delivery of product portfolio priorities.
• Responsible for managing the day-to-day performance, administration, and lifecycle activities for the organization’s medical product portfolio to help ensure offerings remain competitive, compliant, operational and aligned with business needs.
• Partners with cross-functional teams to monitor in-market results, support product adoption, resolve product-related issues, and recommend opportunities to improve value for customers and stakeholders.
• Manage, implement, plan and monitor product management activities throughout the products lifecycle.
• Develop short- and long-term goals to realize corporate, divisional and departmental objectives; implement programs to achieve goals while ensuring continuous product improvement.
• Lead the development and implementation of marketing collateral and internal sales resources to educate employer groups, general agents, agents and sales staff on products and administrative guidelines.
• Represent medical product management on monitoring results, resolving product issues, supporting adoption and coordinating enhancements of new or enhanced products.
• Represent company related to group and agent servicing.
• Support BCBSM sales and marketing staff on product issues related to groups.
• Use market research to identify and recommend product improvement opportunities.

Qualifications

• Bachelor’s degree in business, health care administration, or a related field. Master’s degree preferred.
• Five (5) years’ public contact experience in a service related industry such as employer groups, members, providers, etc.; includes two (2) years’ PPO & HMO/managed care and leadership experience.
• Previous medical product, benefits, menu plan, portfolio and/or marketing/sales experience preferred.
• Detailed knowledge of medical products, benefits, products and policies.
• Knowledge of enrollment, sales and marketing and other HMO insurance functions.
• Knowledge of instructional design and training development preferred.
• Knowledge of industry standard PC software applications (i.e. Microsoft Office Suite) preferred.
• Thorough knowledge of operations and departments including inquiry processing and call centers preferred.
• Ability to establish and maintain good working relations at all levels.
• Ability to manage multiple priorities; organized, motivated, responsible self-starter with excellent time management skills.
• Excellent written and verbal communication skills. Well-developed listening, coaching and problem solving skills. Demonstrated ability to conduct effective training and presentations.