Media Supervisor (Influencer and Paid Social)

About the Role

The Social Media Supervisor is a strategic leader responsible for developing and leading integrated social strategies that drive brand visibility and measurable business results. Cross-discipline experience is preferred with a balance of subject matter expertise in both Influencers and Paid Social media. You will lead the development of audience-first, insight-led social campaigns—blending community engagement, influencer/creator partnerships, and cultural moments with precision-targeted paid media execution. As a leader within the Consumer Communications (C2) Group, you will guide teams, mentor junior staff, manage client relationships, and ensure that Influencer and Paid social efforts deliver on campaign objectives.

Responsibilities

• Integrated Strategy & Planning
  • Develop and present comprehensive social media strategies (Influencer and Paid) that align with business, marketing, audience, and community objectives.
  • Lead the development of media plans (Paid, Influencer and both) to strategically meet specific campaign goals.
  • Translate brand and performance objectives into media planning frameworks and tactical recommendations.
  • Identify emerging social trends and platform capabilities, translating them into actionable, brand-right opportunities.
  • Collaborate with additional teams to develop platform-native content strategies and briefs.
• Campaign Execution & Management
  • Lead end-to-end influencer, creator, and ambassador programs, including sourcing, vetting, approvals, execution, optimization, and reporting.
  • Oversee campaign architecture, including platform mix, flighting, budget allocation, and audience targeting.
  • Ensure flawless execution by managing briefing, timelines, resources, and cross-functional workflows.
  • Supervise the setup and documentation of campaigns, ensuring accuracy in media tools, IOs, and ad-tech implementation (tagging, brand safety, etc.).
  • Maintain partnerships with key social media platforms and external agency partners.
• Client Management & Leadership
  • Act as the primary point of contact for clients, presenting strategies, campaign updates, performance learnings, and tactical POVs.
  • Manage expectations, provide timely communication, and ensure high levels of client satisfaction.
  • Supervise and mentor Social Media Planners, Coordinators, and Assistants, fostering career development and workload management.
  • Provide thought leadership on social media best practices, industry research, and performance optimization.
• Performance & Optimization
  • Track campaign performance against KPIs, conducting post-campaign analyses to turn data into future strategy opportunities.
  • Analyze Paid and Influencer data to identify trends, optimize performance, and troubleshoot campaign discrepancies.
  • Manage campaign budgets, billing, and invoicing reconciliation.
  • Ensure adherence to platform best practices, FTC guidelines, and brand safety standards.

Qualifications

• Experience: 4–5 years in media planning, integrated strategy, or social media management (Agency experience highly preferred).
• Dual Expertise Preferred: Strong, demonstrated understanding of both Influencer strategy (influencers, content strategy) and Paid social (ad products, targeting, buying tools, performance marketing).
• Platform Proficiency: In-depth knowledge of major social platforms, their ecosystems, ad units, and emerging media trends.
• Analytical Skills: Ability to translate raw data into actionable insights and strategic recommendations.
• Technical Literacy: Proficiency with media tools and systems such as:
  • Planning/Ad Tech: Social Platform Ad Managers, Prisma, GCM/Campaign Manager 360, Sprinklr, Nielsen, IAS, MediaTools, etc.
  • Research: MRI, Comscore, Commspoint, NMI, or similar tools.
• Communication: Excellent verbal and written communication skills; experienced in writing and presenting strategic, executive-level documents.
• Soft Skills: Proven ability to collaborate with internal and external teams (Creative, PR, Account, Analytics, Clients), manage complex projects, and adapt to fast-paced, high-pressure environments.
• Industry Focus: Automotive or retail media experience is highly desirable.

Pay

USD $75,050.00 - USD $115,024.00/Annually.