Media Supervisor

Selects, trains, schedules, motivates, supervises, and evaluates employees

• Makes recommendations for disciplinary actions up to and including termination
• Ensures that assigned employees receive opportunities to further their knowledge

Responsible for planning and implementation of long and short-term media goals

Serves as the departmental supervisor over media relations

• Promotes the visibility and positive image of Parkland, its work and mission in the community
• Conducts proactive media relations
• Places news articles in local, regional and national news media
• Prepares press releases and news alerts
• Maintains one-on-one relationships with the news media and assists media representatives in newsgathering
• Oversees the organization and execution of special media events
• Promotes communications activities to support the overall mission and goals of Parkland as directed by supervisor

Serves as a resource and liaison between the media and public relations, Administration, internal hospital system departments, physicians, employees and patients

During internal disaster situations or significant media incidents, serves as back-up spokesperson for Parkland

Provides support to Director of Corporate Communications to assure timely response to media requests for information

Stays abreast of latest trends and advancements in corporate and medical communications field

Maintains knowledge of applicable rules, regulations, policies, laws and guidelines that impact the Corporate Communications area

Measures effectiveness of media activities, monitors and reports results and implements improvement measures as needed

Develops effective controls that promote adherence to applicable state/federal laws, and the program requirements of accreditation agencies and federal, state and private health plans

Seeks advice and guidance as necessary to ensure proper understanding

Reports daily to Parkland Leadership on Parkland news media interviews and other media mentions

Conducts high-level media training for Parkland subject matter experts in preparation for news media interviews or other communication events

Performs all duties of Media Specialist in the event of his or her absence