Media Supervisor

About the role

The Media Supervisor will lead the planning, execution, and optimization of integrated paid media campaigns across social platforms and Google. This role combines strategic media planning with hands-on campaign management.

Responsibilities

• Translate client goals into channel strategies, develop media plans, oversee campaign setup and activation, monitor performance, and identify opportunities to improve results.
• Guide junior team members and serve as a trusted day-to-day media partner for clients and internal teams.
• Develop integrated media strategies across paid social, paid search, display, YouTube, and other relevant Google placements.
• Evaluate audience behavior, competitive activity, historical performance, and platform opportunities to inform recommendations.
• Build and launch campaigns across platforms including Meta, LinkedIn, TikTok, Reddit, X, Google Ads, YouTube, and Google Display.
• Monitor pacing and performance across platforms and make ongoing optimizations to budgets, bids, targeting, creative rotation, placements, and campaign structure.
• Stay current on platform updates, emerging formats, targeting changes, privacy developments, and media best practices.
• Establish campaign KPIs and measurement frameworks based on each client’s goals.
• Analyze performance across platforms and connect channel results to broader business outcomes.
• Develop clear reporting that explains what happened, why it happened, and what actions should be taken next.
• Identify trends, testing opportunities, performance risks, and areas for budget reallocation.
• Collaborate with analytics and technical teams to support conversion tracking, pixels, tags, UTMs, and attribution.
• Present findings and recommendations to clients and internal stakeholders in a clear and actionable way.
• Client and Team Leadership:
• Serve as a primary media contact for clients and provide confident, strategic guidance.
• Lead media-related client conversations, presentations, performance reviews, and planning sessions.
• Set expectations around performance, timelines, testing, and platform limitations.
• Review the work of junior media team members and provide clear feedback and coaching.
• Delegate campaign management responsibilities while maintaining accountability for quality and results.
• Support the development of repeatable processes, templates, and best practices across the media team.
• Contribute to new business opportunities by developing media recommendations, budgets, audits, and presentation materials.

Qualifications

• 5+ years of experience planning and managing paid media campaigns.
• Demonstrated hands-on experience with Google Ads and multiple paid social platforms.
• Strong knowledge of paid search, paid social, display, video, remarketing, audience development, and conversion-focused media.
• Experience managing campaigns across Meta and LinkedIn, with additional experience across platforms such as TikTok, Reddit, X, or Pinterest preferred.
• Experience managing Google Search, Display, Performance Max, and YouTube campaigns.
• Ability to build integrated media plans and explain the strategic role of each recommended channel.
• Strong understanding of campaign measurement, conversion tracking, attribution, and performance reporting.
• Ability to interpret performance data and translate it into clear strategic recommendations.
• Strong client communication, presentation, organization, and project management skills.
• Experience reviewing or supervising the work of junior team members.
• Ability to manage multiple priorities and deadlines in a fast-paced agency environment.

Priorities

• Agency experience supporting multiple clients simultaneously.
• Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, and third-party reporting platforms.
• Experience with lead generation, ecommerce, awareness, and full-funnel campaign strategies.
• Familiarity with CRM integrations, offline conversion tracking, and lead-quality measurement.
• Platform certifications across Google Ads, Meta, LinkedIn, or other relevant channels.
• Experience supporting media pitches and new business development.

Perks

• A competitive benefits package including comprehensive medical/dental/vision coverage, vacation/sick leave/holiday PTO, 401(k), Flex Friedays, flexible remote work options, and Summer Fridays.