Media Strategy Manager

Company Overview

Known combines data science, advanced analytics, technology, strategy, and creative capabilities to build scientifically optimized marketing for innovative brands. The company emphasizes efficient, effective, and transparent ways of working.

About the Role

Known's Media Science team uses analytics, machine learning, statistics, and algorithms to plan and optimize advertising investment. The Manager, Media Strategy will work with data analysts, buyer scientists, and channel activation teams to develop cross-channel strategies and carry them from planning through execution and measurement.

Responsibilities

• Support cross-channel media strategy and planning for client accounts.
• Translate client business goals, marketing objectives, and competitive constraints into media planning outputs.
• Help write client briefs and turn them into insights-led media strategies.
• Collaborate with data science and channel leads to drive campaign performance.
• Stay involved throughout campaign planning, execution, and measurement.
• Develop media landscape updates and consumption insights that inform media plans.
• Coordinate budgets, timelines, and media activity across multiple campaigns.
• Align strategy with activation teams and track measurement plans.

Qualifications

• 4+ years of media planning experience; agency experience is preferred.
• Broad knowledge of the media landscape, consumer behavior, and media consumption.
• Understanding of the cross-channel media plan lifecycle, from strategy through reporting.
• Experience building trusted relationships with clients, vendors, or suppliers.
• Strong communication, presentation, critical-thinking, and collaboration skills.
• Data-driven approach to strategy development and measurement.
• Strong proficiency in Google Suite; experience with Mediaocean, Lumina, and Prisma.
• Basic understanding of activation platforms such as Google Ads, Meta Ads, and The Trade Desk; healthcare and/or regulatory industry experience is also required.

Compensation and Benefits

• Base salary: $90,000-$100,000 per year
• Annual bonuses
• Unlimited paid time off
• 401(k) with company matching and no vesting period
• Generous medical plan
• Paid parental leave