MEDIA SALES STRATEGIST - WNEM

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WNEM

At WNEM, it is our job and inherent desire to be the best local television station in the Mid-Michigan market and the #1 digital platform across the state, region, and the country. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming. We have the top-rated news station plus a broadcast website. We are a mid-sized market with an opportunity to grow. We are a self-starting team driven for success with unique selling opportunities for a creative seller. Essential to that effort is a foundation of honesty and integrity — qualities which help us earn and build trust with our viewers, co-workers, and business partners.

Job Summary/Description

• Develop, pitch, and optimize digital advertising solutions that drive client results and revenue growth.
• Design and sell digital marketing solutions for businesses using the latest advertising products available across our company's digital platforms (Programmatic, OTT, Email, Social, SEM, SEO).
• Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy for their business.
• Meet or exceed sales expectations, goals, and budgets, and manage your own book of digital sales revenue for retention and growth.
• Learn and master Gray digital advertising products and tools (we are always innovating and growing), along with Gray Digital Media's suite of digital services.
• Develop, retain, and grow client relationships in your local market and throughout the country.
• Manage your digital book of business using client management tools and software.
• Design, write, and present marketing proposals and PowerPoint presentations.
• Communicate and collaborate effectively across all Gray Digital Media departments and support staff.

Qualifications/Requirements

• Demonstrates intellect, drive, executive presence, and sales acumen.
• The ability to prospect and network with business decision-makers within small, medium, and large organizations.
• Prowess in computer skills.
• Strong proficiency in written and oral presentation skills.
• Must have a valid driver's license with a good driving record.