Media Relations Manager – USA Health & Public Services

About the role

Supports the work in the Health & Public Services industry for the USA market. Contributes to the strategy, execution and coordination of a comprehensive media relations program for Accenture’s Public Service business. Works in sync with the marketing team to develop themes and messaging that align with marketing plans and industry trends.

Responsibilities

• Develop and implement an earned media strategy for Public Service, working in sync with the marketing team to develop themes and messaging that align with the marketing teams' plans as well as overall industry trends and major events.
• Manage an editorial calendar for thought leadership launches, regular byline contributions, client and third-party announcements, and navigate potential internal news conflicts.
• Contribute to timely issues management counsel and strategy, including monitoring emerging risks, assessing potential reputational impact, and coordinating response plans with business, legal, government relations and communications stakeholders.
• Help drive executive positioning platforms leveraging subject matter experts.
• Drive the content pipeline for media relations on client stories, research and thought leadership.
• Collaborate with cross-functional team to craft proactive media outreach/briefing initiatives surrounding key industry events.
• Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture’s overall position in the industry.
• Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.
• Manage and develop professional working relationships with key journalists and client peers.
• Work with industry marketing & communications team to create and execute effective social media initiatives for public service industry executives.
• Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture.

Requirements

• Minimum of 7 years of experience in corporate media relations, in-house or agency.
• Minimum of 5 years of experience in media issues or crisis management.
• Bachelor’s degree.
• Experience in the health and public services industry.
• Strong relationships with industry business and trade press/media influencers covering the public service space.
• Able to leverage social media to augment and amplify media relations program.
• Broad based business acumen and ability to quickly grasp Accenture’s business strategy.
• Global perspective and understanding of business marketplace; quick thinking with an inquisitive nature and desire to learn about economic and business drives, the technology ecosystem and all aspects of Accenture’s business.
• Demonstrated ability to provide strategic support and counsel; issues management experience a plus.
• Natural storyteller with ability to connect Accenture capabilities to industry news.
• Demonstrated knowledge and ability for media measurement tools, tactics and capabilities.
• Able to partner with and influence executives at all levels of the organization through relationship building and executive-level presence.
• Exceptionally detail oriented yet equally flexible and agile.
• Comfortable with ambiguity.
• Proven ability to manage multiple tasks under tight deadlines.
• Able to be flexible and work analytically in a problem-solving environment.
• Innovative/creative problem-solving skills.
• Passion for executing deliverables and programs of the highest quality possible.
• Excellent communication (written and oral) and interpersonal skills.
• Excellent negotiation, influence, mediation and conflict management skills.
• Strong leadership skills—team building, supervision, mentoring.
• Able to work autonomously and independently yet integrate and collaborate with other areas within Marketing & Communications and other areas within Accenture.

Qualifications

• Ability to travel approximately 10%.