Media Relations Associate (Remote)

Role Overview

This role supports our overall strategy by growing awareness of cash as an effective aid intervention and generating interest from catalytic donors.

Responsibilities

• Pitch GiveDirectly programs and research to key media and thought leaders across various contexts, including traditional and non-traditional outlets.
• Build and manage relationships with journalists, editors, producers, and thought leaders, including coordinating media visits with in-country teams.
• Track from pitch to placement, working with the wider Marketing team to package GiveDirectly's work into angles that break through editorially.
• Research the background of traditional and new media reporters and surrogates to ensure pitches break through and match up with their personal stakes and editorial interests.
• Conduct ongoing research on media outlets consumed by GiveDirectly’s donors and targets, gaining a deeper knowledge of each outlet’s editorial voice, content patterns, and how GD’s story best fits.
• Read key newsletters, verticals, and media sources regularly; share roundups and flag opportunities with the broader communications team; build AI tools that make this scalable and fast.
• Provide deep support to the team’s AI and automation toolkit, identifying ways to streamline repetitive work, stay current on emerging tools, and be able to pilot new workflows with manager guidance that make the communications team faster and smarter.
• Log, monitor, and analyze coverage in Airtable; ensure the system is a reliable, up-to-date source of truth for media activity so senior leadership knows the status of GiveDirectly's pipeline and can easily find relevant materials.
• Keep the media and outreach pipeline clean in Salesforce — making sure outlets, reporters, and prospects are in the system correctly, that leads don’t get lost or stale, and that statuses are current.

Qualifications & Experience

• 2-5 years of experience in media relations, PR, communications, journalism or related fields.
• Compelling experience at desk research — able to make sense of opportunities and leads within an opaque industry.
• Strong familiarity with traditional and non-traditional media and content creators in the United States.
• Exceptional project management skills, with a demonstrated ability to manage multiple workflows simultaneously.
• Excellent verbal and written skills, with a focus on concise and intentional communication.
• Comfort with systems and tools — Airtable and other CRMs — and a disposition toward building better workflows, not just following existing ones.
• Alignment with GiveDirectly Values and active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.