Media Planning Analyst (Las Vegas)

Job Description The Media Analyst will support Caesars Digital's portfolio of brands, including Caesars Sportsbook and two Caesars iCasino properties, developing integrated media strategies that drive acquisition, engagement, and revenue growth. This role will work closely with digital marketing teams while also partnering with Caesars' resort and brick-and-mortar businesses to ensure alignment across the broader Caesars ecosystem. The ideal candidate combines strong strategic thinking, media expertise, analytical rigor, and cross-functional collaboration skills. Responsibilities Develop integrated, data-driven media strategies and plans aligned to business objectives, consumer behavior, and Caesars’ marketing ecosystemPartner with regional and cross-functional stakeholders to build media plans that drive measurable results against core KPIs (e.g., revenue, acquisition, engagement)Collaborate with Caesars Digital teams supporting Caesars Sportsbook and iCasino brands, while maintaining alignment with Caesars' resort and property marketing teams where appropriateTranslate insights from syndicated research, first-party data, and market analytics into actionable recommendations and compelling strategic narrativesLead the end-to-end planning and execution of campaigns across channels including broadcast, digital, CTV, streaming audio, OOH, print, radio, experiential, and sponsorshipsCollaborate with internal teams and external agency partners to ensure integrated, cohesive campaigns across multiple marketsOversee campaign execution timelines, deliverables, and budgets, ensuring on-time and in-full deliveryPartner closely with creative teams to define asset requirements, specs, and timelines, ensuring alignment with campaign strategiesEnsure all media placements and creative comply with vendor guidelines and regulatory requirements across jurisdictionsCoordinate regular measurement and performance reviews of media programs to ensure ongoing viability, accountability, and optimizationPartner with Analytics and Insights teams to continuously improve measurement methodologies, reporting frameworks, attribution, and performance evaluationMonitor campaign performance and deliver regular reporting, insights, and optimization recommendationsBuild clear and compelling presentations, media plans, and tracking tools for internal stakeholdersProactively identify risks, troubleshoot issues, and escalate when necessary to keep campaigns on trackChampion best practices and ensure adherence to media planning, buying, and governance processesCollaborate effectively across geographically distributed teams, demonstrating flexibility to support stakeholders and business partners across both East Coast and West Coast time zones as needed. Qualifications Bachelor’s degree in Marketing, Advertising, Business, or related field5–7+ years of media planning experience, preferably in an agency or complex B2C environmentSports betting, online gaming, iCasino, entertainment, hospitality, or other highly regulated industries preferredProven experience developing full-funnel, cross-channel media strategies with hands-on execution expertiseStrong experience managing large, multi-channel budgets with a focus on performance and efficiencyProficiency with leading media tools and platforms (e.g., Google Campaign Manager/Display & Video 360, Nielsen, comScore, Kantar, etc.)Solid understanding of media measurement frameworks and KPIs (ROI, CPA, CPM, CPP, reach/frequency, attribution models)Strong media math and analytical skills, with the ability to translate data into actionable insightsExperience with direct media buying or stewardship of buying teams/agenciesGaming License for New Jersey and Nevada Additional Requirements Exceptional communication and stakeholder management skills, including the ability to influence senior leaders and present complex concepts clearlyHighly organized with the ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environmentAdvanced proficiency in Microsoft Excel and PowerPointAbility to navigate and operate effectively within a regulated, multi-state business environmentA proactive mindset with intellectual curiosity, ownership, and a drive for continuous improvement About Us At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence. We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it. Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.