Media Planner & Buyer— Bilingual / Multicultural (English/Spanish)

Key Responsibilities

• Build strategic media plans aligned to client goals, targeting Texas DMAs and multicultural audiences
• Recommend channel mix across TV, radio, OOHNegotiate with vendors and manage IOs, budgets, flighting, and added value
• Oversee trafficking, creative rotations, and campaign pacing
• Monitor performance, optimize mid-flight, and provide post-campaign insights and reporting
• Collaborate cross-functionally with account, creative, and analytics teams

Qualifications

• 4–7+ years in media planning and/or buying (agency or in-house)
• Experience buying and planning Texas markets and working with bilingual/multicultural audiences
• Strong knowledge of media KPIs
• Bilingual English/Spanish a MUST