Media Planner, Boston

125 High St, Boston, MA 02110, USA

65,000-75,000 per year

About the role

At A&G (Allen & Gerritsen), we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable.

At A&G, Media is built on curiosity, rigor, and humanity. We don't just plan media, we understand audiences, their motivations, and the emotional context in which brands show up. The Media Planner plays a critical role in bringing that philosophy to life. In this role, you will support the development and execution of integrated, insight-driven media plans that align with client business objectives and elevate the craft of media across the agency. You will collaborate closely with analytics, creative, strategy, project management, and account teams to ensure campaigns are planned, built, launched, and optimized with precision and care.

Responsibilities

• Support development of media plans aligned to client objectives and media briefs
• Conduct channel, audience, and competitive research
• Review and evaluate vendor proposals
• Assist with budget allocation and media mix planning
• Build Insertion Orders within Advantage
• Translate media plans into trafficking documentation
• Execute QA across platforms and internal documentation prior to launch
• Monitor pacing and support optimizations based on performance
• Contribute to presentation development and storytelling
• Support development of integrated media ideas across channels
• Think beyond execution to understand how media amplifies creative impact
• Collaborate cross-functionally with media, analytics, creative, account, and project teams
• Maintain clear and professional communication with vendors and partners
• Demonstrate accountability, positivity, and a team-first mindset
• Bring energy, humor, and a willingness to learn
• Foster collaboration, inclusion, and team health as the foundation of great work

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, Media, or related field
• 1+ year of media planning and buying experience in an agency or brand environment
• Hands-on digital trafficking experience
• Experience building campaigns in Facebook Ads Manager
• Experience with Excel and/or Google Sheets
• Strong attention to detail and organizational skills
• Clear verbal and written communication skills

Preferred Qualifications

• Experience with Google Campaign Manager
• Experience creating UTM parameters and supporting tagging processes
• Strong quantitative and problem-solving skills
• Familiarity with Microsoft Office and/or Google Workspace

Benefits

• Join a vibrant team that values creativity, innovation, and making a positive impact
• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world

A&G is not offering immigration sponsorship for this position now or in the future.