Media Planner

About the role

This organization operates within the marketing industry, focusing on digital expertise to address challenges around inclusion and diverse perspectives in marketing strategies. It emphasizes understanding diverse audiences to create impactful and memorable experiences.

The Media Planner is responsible for developing and executing media strategies for assigned brands. This role supports campaign management and ensures accurate delivery across multiple digital channels, contributing to effective media plans that align with client objectives and audience insights.

Responsibilities

• Assist in creating digital media plans and channel strategies
• Support audience segmentation and targeted media approaches
• Apply media concepts such as reach and frequency to planning
• Manage campaign execution across digital and high-impact channels
• Maintain campaign documentation including budgets and flowcharts
• Monitor campaign pacing and delivery
• Collaborate with activation teams to ensure plan accuracy
• Track performance and assist in optimization
• Analyze research data to support media recommendations
• Prepare client materials including plan rationales and summaries
• Participate in client and internal meetings
• Coordinate timelines and deliverables across teams

Requirements

• Bachelor’s degree
• 1–2 years of experience in media planning
• Understanding of digital media fundamentals
• Familiarity with media tools such as MRI and ComScore
• Proficiency in Excel with strong attention to detail
• Effective communication skills
• Highly organized and collaborative

Pay

USD 60,800.00 to USD 84,000.00 annually, determined by experience, skills, and other factors