Media Planner

About the role

Fallon is a creatively-led agency that believes smart brands create entertainment, social, and belief value, adding to people's lives and culture. The Media Planner develops and executes media plans for a diverse client portfolio, balancing creative solutions with planning rigor.

Responsibilities

• Develop and execute creative media solutions based on client needs
• Steward execution of plans, goals, and budgets
• Consult industry research and resources to develop rich audience insights to inform plan recommendations
• Build audience recommendations using syndicated tools, such as MRI Simmons
• Evaluate vendor proposals and work with internal buying teams to facilitate media buys
• Stay current on industry trends and content
• Conduct and present pre- and post-buy media analyses
• Communicate and meet with clients to facilitate development and execution of plans
• Manage the trafficking of assets
• Mentor and develop junior team members and support supervisor with day-to-day tasks

Qualifications

• 2 years of prior media planning experience (Assistant Media Planner or Media Planner level)
• Proficiency in Word, Excel, PowerPoint, Keynote
• Strong written and verbal communication skills
• Proficiency in media-related planning tools (e.g., Comscore, Nielsen, Vivvix, Pathmatics)
• Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (Google Analytics), and trafficking (Google Campaign Manager)
• In-platform experience within Google Campaign Manager 360, Meta, and Twitter required
• In-platform experience on Snap, TikTok, and Google Ads is a plus

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation range: USD $60,800.00 – USD $84,000.00 annually.