Media Planner and Buyer - Two Rivers Marketing
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate: EEO etc. Also remove duplicated lines, navigation, cookie, legal, scam-warning, application instructions. The posting includes EEO statement at end; we should remove that. Also remove "This job description reflects the general duties..." etc? That's boilerplate; we should remove. Also remove "Reasonably related additional duties may be assigned..." maybe keep? It's generic but could be considered part of responsibilities? It's generic; maybe remove as boilerplate. The instruction: remove duplicated lines, cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. The "This job description reflects..." is generic; likely remove. Also "Reasonably related additional duties may be assigned..." maybe remove.
We need to keep all substantive content: responsibilities list, requirements list, skills list, benefits description.
Let's extract.
Intro: "Who We're Looking For The Media Planner/Buyer is responsible for planning and implementing paid media efforts on behalf of assigned agency clients. This strategically minded media expert will craft recommendations to engage audiences and drive brand interactions. They work closely with other agencies to architect connected experiences across all online and offline channels and align paid, owned, and earned media efforts."
That's About the role.
Responsibilities: after "WHAT OUR MEDIA PLANNER AND BUYER WILL DO ONCE THEY'RE HERE:" then a list of duties separated by periods. We'll convert each sentence into a list item.
List:
- Develops comprehensive media strategies and detailed tactical plans aligned with clients’ marketing objectives, target audiences, and budgets.
- Collaborates with Digital Marketing Solutions leads and cross functional teams to plan and execute integrated media strategies across paid and organic search and social, and partners with Experience and Technology teams on email, lead generation, website and landing page optimization, and emerging technologies.
- Ensures that integrated media plans are on strategy and align with integrated efforts across paid, owned, and earned marketing efforts.
- Conducts research to identify optimal media strategies, channels, tactics, and partners.
- Creates targeting strategies to effectively and efficiently reach and engage audiences along the buyer journey.
- Presents media plans, insights, and performance reports to clients, addressing questions and providing strategic recommendations.
- Stays informed on industry trends, emerging technologies, and changes in media consumption habits.
- Builds and maintains positive relationships with media vendors to secure competitive rates and added value opportunities.
- Negotiates and purchases advertising space across various media partners and platforms.
- Leads implementation of paid media plans: partnering with Media Specialists and Media Coordinators to manage all facets of plan execution, including media authorizations, insertion orders, flowcharts, creative asset trafficking, ad serving, third-party vendor management, timelines, reporting and optimization, billing and budget reconciliation, and campaign troubleshooting for assigned accounts.
- Works with account teams and other agency subject matter experts to develop measurement plans for campaign tracking, analysis, and reporting based on media objectives and established KPIs.
- Analyzes the performance of paid media campaigns and provides insights and recommendations for improvement.
- Open to adopting AI and emerging technologies to support day-today work and improve efficiency across digital initiatives.
- Completes timesheet daily.
- Other relevant duties to the position as assigned.
We should keep all.
Requirements/Qualifications/Skills: after "WHAT OUR MEDIA PLANNER AND BUYER WILL NEED TO SUCCEED:" then list.
We need to decide how to split into sections: Requirements, Qualifications, Skills. The instruction says use headings for those if there is real specific content. We can combine or separate. The posting includes:
- Bachelor’s degree in relevant field or equivalent experience required.
- 3+ years of agency or related marketing experience planning, executing, and analyzing paid media campaigns.
- Experience with all forms of media, including but not limited to paid search, digital, print, broadcast, and outdoor.
- Strong understanding of all aspects of media planning and buying, including campaign planning, negotiation, purchasing, budget management, scheduling and trafficking, data analysis, optimization, and reporting.
- Experience in Google Ads, Google Analytics, and Campaign Manager.
- Experience with media buying platforms is a plus (e.g., STRATA/FreeWheel, Media Ocean, Galeforce).
- Excellent analytical and problem-solving skills.
- Strong negotiation skills with a proven track record of securing favorable rates.
- Proficient in Microsoft Word, Excel, and PowerPoint.
- Ability to work collaboratively in a fast-paced environment.
- Effective presentation skills for sharing strategic and tactical plans to clients, staff, and internal teams.
- Strong written and verbal communication skills.
We could treat first few as Requirements/Qualifications, and later as Skills. But we can also just have one section "Requirements" with all. However instruction: prefer a few substantive sections over many thin ones. So maybe we have "Requirements" and "Skills". But we also have "Qualifications". Could combine Requirements and Qualifications. Let's decide: Use "Requirements" for education and experience; "Skills" for abilities. But we need to ensure we don't create thin sections. Let's make two sections: Requirements (education, experience, media experience, Google Ads etc) and Skills (analytical, negotiation, software, collaboration, presentation, communication). That seems reasonable.
Now Benefits: from "WHY TWO RIVERS MARKETING (a Division Of VGM GROUP)" paragraph. It includes: Professionally, we're big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don't feel owned by your job. Like we always say, you won't live here. You'll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we've created.
We can turn that into a Benefits section with prose or list. It's not a list but we can use
. Could also bullet points: opportunity to work with global B2B brands, move up in ranks, stable growing company, employee-owned, associates first, work/life balance, values, etc. But we should not invent details; we can keep as prose.
We must not include Pay or Schedule sections because not present.
We must remove boilerplate: EEO statement, "This job description reflects the general duties..." and "Reasonably related additional duties may be assigned..." maybe remove.
Also remove "VGM Group, Inc. provides equal employment opportunities..." etc.
Now produce HTML fragment:
About the role
Who We're Looking For The Media Planner/Buyer is responsible for planning and implementing paid media efforts on behalf of assigned agency clients. This strategically minded media expert will craft recommendations to engage audiences and drive brand interactions. They work closely with other agencies to architect connected experiences across all online and offline channels and align paid, owned, and earned media efforts.
Responsibilities
- Develops comprehensive media strategies and detailed tactical plans aligned with clients’ marketing objectives, target audiences, and budgets.
- Collaborates with Digital Marketing Solutions leads and cross functional teams to plan and execute integrated media strategies across paid and organic search and social, and partners with Experience and Technology teams on email, lead generation, website and landing page optimization, and emerging technologies.
- Ensures that integrated media plans are on strategy and align with integrated efforts across paid, owned, and earned marketing efforts.
- Conducts research to identify optimal media strategies, channels, tactics, and partners.
- Creates targeting strategies to effectively and efficiently reach and engage audiences along the buyer journey.
- Presents media plans, insights, and performance reports to clients, addressing questions and providing strategic recommendations.
- Stays informed on industry trends, emerging technologies, and changes in media consumption habits.
- Builds and maintains positive relationships with media vendors to secure competitive rates and added value opportunities.
- Negotiates and purchases advertising space across various media partners and platforms.
- Leads implementation of paid media plans: partnering with Media Specialists and Media Coordinators to manage all facets of plan execution, including media authorizations, insertion orders, flowcharts, creative asset trafficking, ad serving, third-party vendor management, timelines, reporting and optimization, billing and budget reconciliation, and campaign troubleshooting for assigned accounts.
- Works with account teams and other agency subject matter experts to develop measurement plans for campaign tracking, analysis, and reporting based on media objectives and established KPIs.
- Analyzes the performance of paid media campaigns and provides insights and recommendations for improvement.
- Open to adopting AI and emerging technologies to support day-today work and improve efficiency across digital initiatives.
- Completes timesheet daily.
- Other relevant duties to the position as assigned.
Requirements
- Bachelor’s degree in relevant field or equivalent experience required.
- 3+ years of agency or related marketing experience planning, executing, and analyzing paid media campaigns.
- Experience with all forms of media, including but not limited to paid search, digital, print, broadcast, and outdoor.
- Strong understanding of all aspects of media planning and buying, including campaign planning, negotiation, purchasing, budget management, scheduling and trafficking, data analysis, optimization, and reporting.
- Experience in Google Ads, Google Analytics, and Campaign Manager.
- Experience with media buying platforms is a plus (e.g., STRATA/FreeWheel, Media Ocean, Galeforce).
Skills
- Excellent analytical and problem-solving skills.
- Strong negotiation skills with a proven track record of securing favorable rates.
- Proficient in Microsoft Word, Excel, and PowerPoint.
- Ability to work collaboratively in a fast-paced environment.
- Effective presentation skills for sharing strategic and tactical plans to clients, staff, and internal teams.
- Strong written and verbal communication skills.
Benefits
Professionally, we're big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don't feel owned by your job. Like we always say, you won't live here. You'll thrive here. Our values drive
for prose. We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate: EEO etc. Also remove duplicated lines, navigation, cookie, legal, scam-warning, application instructions. The posting includes EEO statement at end; we should remove that. Also remove "This job description reflects the general duties..." etc? That's boilerplate; we should remove. Also remove "Reasonably related additional duties may be assigned..." maybe keep? It's generic but could be considered part of responsibilities? It's generic; maybe remove as boilerplate. The instruction: remove duplicated lines, cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. The "This job description reflects..." is generic; likely remove. Also "Reasonably related additional duties may be assigned..." maybe remove. We need to keep all substantive content: responsibilities list, requirements list, skills list, benefits description. Let's extract. Intro: "Who We're Looking For The Media Planner/Buyer is responsible for planning and implementing paid media efforts on behalf of assigned agency clients. This strategically minded media expert will craft recommendations to engage audiences and drive brand interactions. They work closely with other agencies to architect connected experiences across all online and offline channels and align paid, owned, and earned media efforts." That's About the role. Responsibilities: after "WHAT OUR MEDIA PLANNER AND BUYER WILL DO ONCE THEY'RE HERE:" then a list of duties separated by periods. We'll convert each sentence into a list item. List: - Develops comprehensive media strategies and detailed tactical plans aligned with clients’ marketing objectives, target audiences, and budgets. - Collaborates with Digital Marketing Solutions leads and cross functional teams to plan and execute integrated media strategies across paid and organic search and social, and partners with Experience and Technology teams on email, lead generation, website and landing page optimization, and emerging technologies. - Ensures that integrated media plans are on strategy and align with integrated efforts across paid, owned, and earned marketing efforts. - Conducts research to identify optimal media strategies, channels, tactics, and partners. - Creates targeting strategies to effectively and efficiently reach and engage audiences along the buyer journey. - Presents media plans, insights, and performance reports to clients, addressing questions and providing strategic recommendations. - Stays informed on industry trends, emerging technologies, and changes in media consumption habits. - Builds and maintains positive relationships with media vendors to secure competitive rates and added value opportunities. - Negotiates and purchases advertising space across various media partners and platforms. - Leads implementation of paid media plans: partnering with Media Specialists and Media Coordinators to manage all facets of plan execution, including media authorizations, insertion orders, flowcharts, creative asset trafficking, ad serving, third-party vendor management, timelines, reporting and optimization, billing and budget reconciliation, and campaign troubleshooting for assigned accounts. - Works with account teams and other agency subject matter experts to develop measurement plans for campaign tracking, analysis, and reporting based on media objectives and established KPIs. - Analyzes the performance of paid media campaigns and provides insights and recommendations for improvement. - Open to adopting AI and emerging technologies to support day-today work and improve efficiency across digital initiatives. - Completes timesheet daily. - Other relevant duties to the position as assigned. We should keep all. Requirements/Qualifications/Skills: after "WHAT OUR MEDIA PLANNER AND BUYER WILL NEED TO SUCCEED:" then list. We need to decide how to split into sections: Requirements, Qualifications, Skills. The instruction says use headings for those if there is real specific content. We can combine or separate. The posting includes: - Bachelor’s degree in relevant field or equivalent experience required. - 3+ years of agency or related marketing experience planning, executing, and analyzing paid media campaigns. - Experience with all forms of media, including but not limited to paid search, digital, print, broadcast, and outdoor. - Strong understanding of all aspects of media planning and buying, including campaign planning, negotiation, purchasing, budget management, scheduling and trafficking, data analysis, optimization, and reporting. - Experience in Google Ads, Google Analytics, and Campaign Manager. - Experience with media buying platforms is a plus (e.g., STRATA/FreeWheel, Media Ocean, Galeforce). - Excellent analytical and problem-solving skills. - Strong negotiation skills with a proven track record of securing favorable rates. - Proficient in Microsoft Word, Excel, and PowerPoint. - Ability to work collaboratively in a fast-paced environment. - Effective presentation skills for sharing strategic and tactical plans to clients, staff, and internal teams. - Strong written and verbal communication skills. We could treat first few as Requirements/Qualifications, and later as Skills. But we can also just have one section "Requirements" with all. However instruction: prefer a few substantive sections over many thin ones. So maybe we have "Requirements" and "Skills". But we also have "Qualifications". Could combine Requirements and Qualifications. Let's decide: Use "Requirements" for education and experience; "Skills" for abilities. But we need to ensure we don't create thin sections. Let's make two sections: Requirements (education, experience, media experience, Google Ads etc) and Skills (analytical, negotiation, software, collaboration, presentation, communication). That seems reasonable. Now Benefits: from "WHY TWO RIVERS MARKETING (a Division Of VGM GROUP)" paragraph. It includes: Professionally, we're big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don't feel owned by your job. Like we always say, you won't live here. You'll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we've created. We can turn that into a Benefits section with prose or list. It's not a list but we can use
. Could also bullet points: opportunity to work with global B2B brands, move up in ranks, stable growing company, employee-owned, associates first, work/life balance, values, etc. But we should not invent details; we can keep as prose. We must not include Pay or Schedule sections because not present. We must remove boilerplate: EEO statement, "This job description reflects the general duties..." and "Reasonably related additional duties may be assigned..." maybe remove. Also remove "VGM Group, Inc. provides equal employment opportunities..." etc. Now produce HTML fragment:
About the role
Who We're Looking For The Media Planner/Buyer is responsible for planning and implementing paid media efforts on behalf of assigned agency clients. This strategically minded media expert will craft recommendations to engage audiences and drive brand interactions. They work closely with other agencies to architect connected experiences across all online and offline channels and align paid, owned, and earned media efforts.
Responsibilities
- Develops comprehensive media strategies and detailed tactical plans aligned with clients’ marketing objectives, target audiences, and budgets.
- Collaborates with Digital Marketing Solutions leads and cross functional teams to plan and execute integrated media strategies across paid and organic search and social, and partners with Experience and Technology teams on email, lead generation, website and landing page optimization, and emerging technologies.
- Ensures that integrated media plans are on strategy and align with integrated efforts across paid, owned, and earned marketing efforts.
- Conducts research to identify optimal media strategies, channels, tactics, and partners.
- Creates targeting strategies to effectively and efficiently reach and engage audiences along the buyer journey.
- Presents media plans, insights, and performance reports to clients, addressing questions and providing strategic recommendations.
- Stays informed on industry trends, emerging technologies, and changes in media consumption habits.
- Builds and maintains positive relationships with media vendors to secure competitive rates and added value opportunities.
- Negotiates and purchases advertising space across various media partners and platforms.
- Leads implementation of paid media plans: partnering with Media Specialists and Media Coordinators to manage all facets of plan execution, including media authorizations, insertion orders, flowcharts, creative asset trafficking, ad serving, third-party vendor management, timelines, reporting and optimization, billing and budget reconciliation, and campaign troubleshooting for assigned accounts.
- Works with account teams and other agency subject matter experts to develop measurement plans for campaign tracking, analysis, and reporting based on media objectives and established KPIs.
- Analyzes the performance of paid media campaigns and provides insights and recommendations for improvement.
- Open to adopting AI and emerging technologies to support day-today work and improve efficiency across digital initiatives.
- Completes timesheet daily.
- Other relevant duties to the position as assigned.
Requirements
- Bachelor’s degree in relevant field or equivalent experience required.
- 3+ years of agency or related marketing experience planning, executing, and analyzing paid media campaigns.
- Experience with all forms of media, including but not limited to paid search, digital, print, broadcast, and outdoor.
- Strong understanding of all aspects of media planning and buying, including campaign planning, negotiation, purchasing, budget management, scheduling and trafficking, data analysis, optimization, and reporting.
- Experience in Google Ads, Google Analytics, and Campaign Manager.
- Experience with media buying platforms is a plus (e.g., STRATA/FreeWheel, Media Ocean, Galeforce).
Skills
- Excellent analytical and problem-solving skills.
- Strong negotiation skills with a proven track record of securing favorable rates.
- Proficient in Microsoft Word, Excel, and PowerPoint.
- Ability to work collaboratively in a fast-paced environment.
- Effective presentation skills for sharing strategic and tactical plans to clients, staff, and internal teams.
- Strong written and verbal communication skills.
Benefits
Professionally, we're big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don't feel owned by your job. Like we always say, you won't live here. You'll thrive here. Our values drive