Media Marketing Manager, Offline Channels (DRTV, DM and Print)

What You’ll Do

• Develop and execute integrated offline acquisition strategies that drive qualified leads, customer growth, and revenue.
• Own performance across channels such as direct-response television, direct mail, print, radio, and other offline media.
• Identify, test, and scale new channel opportunities with strong acquisition potential.
• Optimize spend allocation, audience targeting, creative strategy, and campaign performance in partnership with agencies, vendors, and internal teams.
• Build annual and quarterly channel plans aligned with business objectives, growth targets, and budgets.
• Lead end-to-end campaign execution—from audience segmentation and creative development through launch, measurement, and optimization.
• Analyze campaign performance and report on key metrics including cost per call, cost per order, customer acquisition cost, customer lifetime value, pipeline contribution, and return on marketing investment.
• Partner with Finance, Sales, Analytics, Creative, Product, Operations, and Customer Experience teams to improve lead quality, conversion, and marketing efficiency.
• Use customer insights, research, testing results, and market trends to strengthen acquisition strategy and the customer journey.

What You’ll Bring

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 7+ years of marketing experience, including customer acquisition and growth programs.
• Experience managing offline acquisition channels such as direct-response television, direct mail, print, radio, or similar media.
• Demonstrated success developing and optimizing both B2C and B2B marketing programs.
• Strong analytical skills and the ability to turn complex data into actionable business recommendations.
• Experience managing marketing budgets and optimizing investments based on performance and ROI.
• Knowledge of attribution, testing methodologies, funnel optimization, and marketing measurement.
• Excellent project management, communication, stakeholder-management, and presentation skills.

Preferred Qualifications

• Experience managing integrated campaigns across multiple channels and customer segments.
• Familiarity with marketing analytics tools, dashboards, and reporting platforms such as Power BI.
• Experience in healthcare, technology, telecommunications, senior-focused industries, or other regulated/high-consideration markets.
• Exposure to marketing mix modeling, incrementality testing, or advanced attribution approaches.