Marketing Manager - Offline Channel Growth (100% Remote)

ClearCaptions, LLC · United States · 3 days ago

RemoteRemoteSales$103k–$120k/yrFull-time

About the role

Since our founding in 2011, our mission has been to improve the lives of seniors and their caregivers. We are deeply passionate about communication and committed to becoming the foremost provider of services and solutions that enable seniors to lead more meaningful and independent lives. We also understand the power of connection and the profound impact it has on the lives of individuals who are hard-of-hearing. By utilizing enhanced automatic speech recognition, human captioning, and innovative product development, we deliver easy-to-use, cutting-edge technology to our primarily senior customer base. Our near real-time phone captioning technology allows individuals with hearing loss to see what callers are saying, enabling them to regain their connection to the world. ClearCaptions is a Federal Communications Commission (FCC)-certified telephone captioning provider, adhering to the highest industry standards of privacy, security, and professionalism. We recognize the importance of maintaining the trust and confidence of our customers, and we continually strive to exceed their expectations.

Responsibilities

Develops and executes integrated offline acquisition strategies that drive qualified leads, customer growth, and revenue across B2C and B2B segments.
Owns channel performance across Direct Response TV (DRTV), Direct Mail, Print, Radio, and other offline acquisition channels.
Identifies new channel opportunities, tests strategies, and scales programs that demonstrate strong customer acquisition potential across consumer and business audiences.
Partners with media agencies, vendors, and internal stakeholders to optimize spend allocation, audience targeting, creative strategy, and campaign performance.
Develops annual and quarterly channel plans aligned with business objectives, growth targets, and budget goals.
Analyzes channel performance, customer acquisition metrics, and campaign results to identify optimization opportunities across B2C and B2B programs.
Leverages attribution insights, testing results, customer data, and market trends to improve media efficiency and budget allocation.
Manages end-to-end execution of offline campaigns, from strategy and audience segmentation through creative development, launch, measurement, and optimization.
Collaborates with Creative, Product, Sales, Operations, and Customer Experience teams to ensure campaign alignment and effectiveness.
Manages agency and vendor relationships, ensuring accountability against performance goals and business objectives.
Develops acquisition strategies that address the unique needs and buying behaviors of both consumers and business decision-makers.
Optimizes lead quality, improves conversion rates, and supports revenue growth.
Builds campaigns that balance brand awareness, demand generation, lead capture, and pipeline contribution.
Uses customer data, research, and market trends to inform channel strategies and improve campaign effectiveness.
Develops a deep understanding of target audiences, including consumer customers, caregivers, and business stakeholders.
Identifies opportunities to improve the customer journey from initial awareness through conversion and retention.
Incorporates evolving consumer expectations, changing buying behaviors, and emerging marketing trends into acquisition strategies.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field. Equivalent combinations of education and relevant experience will be considered.

A minimum of seven (7) years of marketing experience with demonstrated success managing customer acquisition and growth programs.

Proven experience managing offline acquisition channels, including direct response TV, direct mail, print, radio, or similar channels with a foundational knowledge of online channels for cross-channel optimization.

Demonstrated experience developing and optimizing both B2C and B2B marketing programs.

Strong analytical skills with the ability to interpret complex data and translate insights into business recommendations.

Experience managing marketing budgets and optimizing investments based on performance and ROI.

Strong understanding of marketing measurement, attribution, testing methodologies, and funnel optimization.

Experience working with agencies, media partners, Sales teams, and cross-functional stakeholders.

Excellent project management, communication, and executive presentation skills.

Demonstrated ability to lead through influence, including mentoring others, leading initiatives or workstreams, contributing to best practices, and driving cross-functional outcomes.

Excellent verbal and written communication, presentation, and problem-solving skills.

Self-starter with strong organizational and time management skills, self-directed and able to handle multiple priorities with demanding timeframes.

Ability to work collaboratively with colleagues and staff to create a high-quality, results-driven, team-oriented environment.

Demonstrated ability to use discretion, make sound decisions, and maintain confidentiality.

Willingness and ability to work flexible hours as needed, and travel up to 10%, which may include occasional overnight travel.

Proficiency in Microsoft Office Suite and modern communication tools for virtual teams (e.g., Microsoft Teams, Slack).

Qualifications

Preferred Qualifications:

Experience managing integrated campaigns across multiple channels and customer segments.
Experience with marketing analytics tools (Power BI), dashboards, and reporting platforms.
Experience supporting customer acquisition in healthcare, technology, telecommunications, or senior-focused industries.
Familiarity with marketing mix modeling (MMM), incrementality testing, or advanced attribution approaches.

Skills

Strategic thinker with a proven track record of driving customer acquisition and growth programs.