MEDIA EXECUTIVE (SR) - WALA

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WALA

WALA FOX10 News is the most-watched local media organization in the Mobile/Pensacola market, producing the most hours of live news, weather, and original programming for the market’s Gulf Coast. With the main studio located in Mobile, Alabama (the founding home of Mardi Gras), WALA is the oldest existing television station in the state. FOX10 takes pride in a winning culture with its renowned and historic commitment to the community.

Job Summary/Description

Gray Digital Media Gulf Coast is looking for a skilled and results-driven senior-level Media Executive/Digital Specialist to join our team of integrated marketing/advertising professionals. Candidates will be based in the Mobile-Pensacola-Ft. Walton Beach area. This is not a remote position.

Duties/Responsibilities

• Develop new business and deliver advertising results for clients
• Maintain and grow an account list that would be provided
• Solicit and earn RFP opportunities across the United States
• Identify and present marketing solutions to a variety of local businesses in a variety of fields
• Pitch and secure needs analysis meetings and peak business interest with all the exciting programs and products we have to offer
• Research accounts and the marketplace consistently
• Work with Creative Services on video production, the Traffic Department on advertising copy traffic, the Finance Department on invoicing, discrepancies, and collection issues
• Represent GDM Gulf Coast to local clients in South Alabama and Northwest Florida and across the U.S. on the best and most comprehensive digital platforms in the marketplace and all linear stations
• Understand customer growth needs, reach goals and budgets, and utilize CRM tools

Qualifications/Requirements

• Strong work ethic
• Track record of success
• Time Management skill
• Strong interpersonal skills
• Enjoys working in a fast-paced environment
• Detail-oriented with excellent communication & customer service skills
• Goal-driven with an attitude for success
• Effective problem-solving and organizational skills
• Team-focused with the ability to work independently and manage time
• Receptive to working in an environment of change and new opportunities
• Pictures a positive, can-do attitude
• Previous work in outside sales and digital media is necessary
• Valid driver's license and clean driving record