Media Director, Search

Areas of Focus

• SEM: Research, plan and execute SEM campaigns across client portfolios, participate in RFPs, and evolve search innovations.
• AEO: Understand search engine algorithm shifts and achieve sustainable success in an evolving digital landscape.
• Cross channel collaborations: Work with cross-functional media channels to understand how search fits into the total integrated media strategy. Organic Search experience is a plus.
• Intangibles: Lead, mentor, and train members of the search team through a search professional development program. Develop and implement SOPs governing all aspects of best practice campaign development for the search department. Support new business through industry analysis and search landscape estimation. Regularly author POVs to keep the team updated on the latest search trends and engine algorithm updates.

Qualifications

• 8+ years experience in pharma or healthcare search strategy required.
• An established expertise in Search and a demonstrated passion for emerging performance media tactics, with knowledge of social and programmatic a plus.
• An ability to digest a client’s strategic imperatives and translate it into a meaningful integrated search strategy.
• Familiarity with search tools such as SEMRush, Adthena, and SimilarWeb and a propensity for translating the competitive landscape into strategic insights.
• Experience optimizing and managing complex franchise search accounts, including multiple listing strategies and keyword prioritization scenarios.
• You should have experience interacting directly with clients, building relationships, and seeing great campaigns executed and reported on flawlessly.
• Certification in Google Ads, Google Analytics, and Bing is strongly encouraged.
• Candidates should be free to travel as needed to support the business.

Pay

The annual base salary for this position ranges from $130,000 to $150,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and/or individual performance.

Schedule

Hybrid work arrangement is available.

Benefits

Competitive compensation package, Health benefits to include Medical, Dental, and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work.