Media Coordinator

About the role

Local Hero is seeking a Media Coordinator with a passion for data and a steady hand to join our fast-growing marketing technology company. Your north stars are accuracy, precision, and optimization but always in service of delivering what the client needs. You will work closely within our media team to source digital campaign data, validate campaign configurations, track and pace platform spend, and produce customer reports. If the request includes media data or campaigns, you’re on it. You’ll be valued to deliver outcomes that help our business and team grow, from quality-control upgrades to key performance insights. Perhaps most importantly, the Media Coordinator will marry technical knowledge and platform experience with the interpersonal skills - you stand behind your point of view but are open to change; you ask what others think; you communicate your thinking proactively; you’re flexible and not afraid to try new things; you’re open to receiving and giving feedback; and you own outputs and outcomes. Local Hero is a MAAP – Marketing as a Platform – technology company that blends local digital media, dynamic ad creation, self-serve technology, and full-service value to create custom campaigns and increase consumer traffic for national brands and local franchisees. If you are looking to work in a fun start-up culture where you can take your skills to the next level, keep on reading!

Responsibilities

• Work within Local Hero media platforms including Facebook, Instagram, Snapchat, The Trade Desk, Waze, Google Ads, TikTok and others as needed
• Create program reports and identify opportunities to optimize media
• Assist reporting on media spend, ad placements, and pacing
• Source and validate campaign media configurations and data
• Build media performance reports for campaigns, ads or targeting
• Confer with other media professionals across BHI to create and share best practices
• Consult on effectiveness and testing of ads with Local Hero national accounts
• Suggest improvements to the media buying process and advise on developing media automation systems
• QA campaign configurations, variables, and uploads
• Work with partner organizations to deliver data and reports in a timely manner

Requirements

• A Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent combination of education and experience
• Previous internship, academic project, or professional experience in marketing or related areas preferred
• Previous experience engaging in digital media buying or reporting programmatic media either in an internship or professional role

Qualifications

• Experience using The Trade Desk, Google Ads, Facebook Ads Manager, TikTok Ads and/or Snapchat
• Intermediate+ skills in Excel (e.g. pivot tables, Vlookup, sumifs) and PowerPoint
• Local digital campaign development
• Advanced data analysis
• DBA experience or skills