Media Campaign Manager

Responsibilities

• Setup, manage, and optimize digital media campaigns encompassing Display, Co-Reg, Social, Search, Email, and other paid media channels.
• Work with media, creative, and technology teams to attain necessary resources and assets to build and execute digital media campaigns.
• Setup and traffic ads and tracking tags across ad serving platforms, media providers, client sites/landing pages, and web services.
• Verify and document appropriate creative units launched for campaigns.
• Monitor and optimize campaign progress utilizing agency web services, site analytics, DCM, and campaign dashboards/reports.
• Create and execute media Insertion Orders and Change Orders.
• Negotiate media pricing and program offers to meet clients’ needs as well as campaign objectives.
• Absorb and contribute knowledge and insights to assist with campaign wrap reports.
• Perform monthly billing and invoice reconciliation. Update providers on their progress/pacing.

Attributes For Success

• Exceptionally well organized
• Able to prioritize and multi-task
• Self-motivated with leadership characteristics
• Detail oriented
• Strong sense of accountability
• Data driven, curious and proactive
• Work well independently as well as within a team environment