Mass Fundraising & Subscriptions

Mass Fundraising

• Provides strategic leadership and oversight for the development and implementation of integrated media strategies to effectively acquire and reactivate lapsed donors to grow the mass donor file based on strategies to maximize long-term donor value.
• Provides strategic leadership and oversight for the development and implementation of integrated media strategies to cultivate donors to maximize retention, gift frequency and donor value of non-sustainers while also building and optimizing sustainer donor programs.
• Leverages and adapts the mass market direct mail, digital campaigns, email marketing and FOTF’s website properties to support the mid-level and major donor fundraising strategies.
• Collaborates with ministry and marketing teams on the development and implementation of new name lead generation and donor conversion programs, new donor acquisition opportunities and repeat giving among current donors to support sustainable donor file and revenue growth.
• Leverages performance reporting and analysis to provide insight into campaign and donor file performance required for monthly leadership reports and to inform annual plan development as well as projecting annual and 3-year donor and revenue performance.

Magazine Marketing

• Provides strategic leadership and oversight for the development and implementation of integrated media strategies to cost effectively acquire, renew, and reactivate lapsed subscribers to grow the magazine subscriber file to maximize life-time subscriber value and ministry impact.
• Media strategies include external media including prospect direct mail, digital media, texting and internal media including broadcast and podcast, targeted ministry email, and other relevant media.
• Leverages performance reporting and analysis to provide insight into campaign and magazine file performance required for monthly leadership reports and to inform annual plan development as well as projecting annual revenue performance.

Qualifications

• Bachelor’s Degree in Business with emphasis in Marketing (MBA a plus)
• 10+ years of strategic fundraising experience with a large non-profit or fundraising agency with experience in direct mail, email, digital media, and websites.
• Experience with a media ministry a plus
• 5+ years of experience in Internet Marketing and online Ecommerce and Digital Leadership
• 5+ years of experience with pledge program acquisition, fulfillment, and retention
• 5-7 years of managing multi-million-dollar budgets
• In depth knowledge of Focus on the Family mission, philosophy, values, and objectives
• Demonstrated experience and working knowledge of finance and accounting principles
• Experienced in analyzing qualitative and quantitative research efforts
• Talented in analyzing situations, uses logic, rational thinking, intuition, and discernment to solve problems, make decisions, or choose course of action that moves projects to completion
• Effective written and oral communication – both one-on-one and in group settings, up to and including C-level executives
• Skilled in directing development of product, project, and creative strategies
• Skilled in working with Microsoft Office applications
• Understanding of resources available to support operations to maximize constituent satisfaction and overall ministry performance
• Ability to quickly and effectively adjust behavior to meet goals and/or changing circumstances
• Understanding of strategic and tactical objectives of ministry to provide others with advice, service, or guidance in helping them meet their objectives
• Establishes a learning environment and philosophy that facilitates successful outcomes through employee involvement and empowerment

Stewardship Requirements

• Effective oversight of a multi-million-dollar mass fundraising and magazine marketing budgets.

Benefits

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center

Application Materials

• A current resume
• A cover letter that specifically addresses the job requirements and outlines qualifications

Contact Information

• Posting contact email: job@fotf.org