MarTech Product Owner

What You’ll Do

• Act as the primary liaison between business stakeholders and delivery teams, ensuring clarity of requirements and alignment to strategic goals.
• Own and manage the product backlog for the MarTech platform, with a focus on Sitecore CMS capabilities, including: Website component development, Personalization and experience optimization, Web analytics and insights, SEO / GEO optimization, Digital content management.
• Translate business objectives into high-quality epics, user stories, acceptance criteria, success metrics, and prioritized backlog items.
• Partner with Marketing, Business, and Digital stakeholders to understand pain points, define business value, and drive prioritization decisions.
• Participate in discovery sessions, journey mapping, and data analysis to validate requirements and enhance user experience.
• Collaborate with Solution Architects and Technical Leads to ensure scalable, best-practice solutions.
• Drive Agile ceremonies (backlog grooming, sprint planning, reviews) and ensure timely delivery of high-quality features.
• Support UAT planning and execution, ensuring delivered functionality meets business expectations.
• Monitor KPIs and adoption metrics to assess platform performance and inform continuous improvement.
• Champion platform standards related to data quality, security, and integration patterns.
• Partner with enablement teams to support training, release communications, and adoption initiatives.
• Maintain clear and comprehensive functional documentation for MarTech features, workflows, and integrations.
• Analyze and document end-to-end business processes to ensure alignment between business needs and platform capabilities.

What You Bring

• 5+ years of experience in Product Owner, Business Analyst, or CMS-focused delivery roles.
• Excellent communication and stakeholder management skills, with experience collaborating across technical teams and engaging senior leadership.
• Strong knowledge of Content Management Systems; experience with Sitecore (XM Cloud preferred) and familiarity with the .NET ecosystem.
• Proven ability to manage and prioritize backlogs in Agile/Scrum environments.
• Demonstrated skill in translating business strategy into actionable user stories and functional requirements.
• Data-driven mindset, with experience defining KPIs, tracking performance, and measuring product outcomes and business value.
• Familiarity with DevOps practices, including CI/CD pipelines, release management, and scalable architecture principles.
• Working knowledge of enterprise MarTech ecosystems, including integrations, marketing automation platforms, and customer data flows.
• Experience within financial services or other regulated industries is preferred.