Martech Marketing Manager

About the role

We are seeking an experienced MarTech Manager to lead marketing technology initiatives for Retail Client, a leading retail organization. The ideal candidate will have a strong background in retail marketing technology, customer engagement platforms, marketing automation, customer data management, and omnichannel marketing solutions. This role requires a hands-on technology leader who can collaborate with Marketing, Digital, eCommerce, Analytics, and IT teams to optimize marketing technology platforms, enhance customer experiences, and drive business growth.

The ideal candidate is a technically strong MarTech leader with proven retail experience who understands how marketing technology supports customer acquisition, engagement, retention, and revenue growth. This individual should be comfortable working with both business and technology stakeholders, managing enterprise marketing platforms, and driving end-to-end MarTech initiatives in a fast-paced retail environment.

Responsibilities

Marketing Technology Strategy & Management

• Lead the implementation, integration, and optimization of enterprise MarTech platforms
• Manage marketing automation, customer engagement, personalization, and campaign management solutions
• Develop and execute MarTech roadmaps aligned with retail business objectives
• Evaluate emerging marketing technologies and recommend enhancements

Retail & Omnichannel Marketing

• Support omnichannel customer engagement across eCommerce, mobile applications, email, SMS, and in-store channels
• Enable personalized customer experiences through segmentation, targeting, and marketing automation
• Collaborate with retail marketing and merchandising teams to support promotional campaigns, loyalty programs, and customer retention strategies
• Improve customer journey orchestration and campaign effectiveness

Technology Integration & Data Management

• Oversee integrations between MarTech platforms and enterprise systems, including CRM, CDP, eCommerce, POS, and analytics platforms
• Support customer data integration, audience segmentation, and real-time marketing capabilities
• Ensure marketing technology solutions meet scalability, performance, security, and data privacy requirements
• Partner with engineering and data teams to improve marketing data quality and accessibility

Leadership & Stakeholder Management

• Lead cross-functional teams and coordinate with technology vendors and implementation partners
• Work closely with Marketing, Digital, eCommerce, and IT leadership to translate business requirements into technology solutions
• Manage project priorities, delivery timelines, risks, and stakeholder expectations
• Establish best practices for MarTech platform governance, operations, and continuous improvement

Requirements

• Bachelor's degree in Computer Science, Information Technology, Marketing Technology, Business, or a related field
• 8+ years of experience in IT, digital marketing technology, or enterprise marketing platforms
• 3+ years of experience leading MarTech initiatives, technical teams, or platform delivery
• Strong retail industry experience required, preferably within omnichannel retail, department stores, fashion, or eCommerce
• Hands-on experience with marketing automation, CRM, CDP, or customer engagement platforms
• Strong understanding of customer lifecycle marketing, campaign orchestration, personalization, and marketing analytics
• Experience integrating marketing technology platforms with enterprise retail systems
• Excellent stakeholder management, communication, and problem-solving skills
• Ability to work onsite at Retail Client's Charlotte, NC office

Preferred skills

• Marketing Automation: Salesforce Marketing Cloud, Adobe Campaign, Braze, Iterable
• Customer Data Platforms: Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium
• Customer Engagement: Email, SMS, Push Notifications, Loyalty and Personalization Platforms
• Analytics: Adobe Analytics, Google Analytics 4, Power BI, Tableau
• Integration: REST APIs, ETL/ELT, cloud-based integrations, data pipelines
• Retail Systems: eCommerce platforms, POS systems, CRM, loyalty management, and customer data solutions
• Cloud Platforms: AWS, Azure, or Google Cloud

Preferred experience

• Previous experience supporting enterprise retail organizations with large customer bases and high-volume marketing campaigns
• Experience implementing or modernizing MarTech platforms
• Familiarity with retail customer acquisition, retention, loyalty, and promotional marketing
• Experience working in Agile delivery environments
• Exposure to AI-driven personalization, predictive analytics, and marketing optimization

Additional requirements

• Location: Charlotte, NC — 100% onsite position
• Compensation: $130,000–$140,000 annually, depending on experience and qualifications
• Work Authorization: Candidates must be authorized to work in the United States without current or future employer visa sponsorship
• Retail Experience: Mandatory
• Leadership Experience: Strong preference for candidates with proven experience managing MarTech initiatives and cross-functional teams