MarTech Identity Expert Lead

About the role

The MarTech Identity Expert Lead role is focused on enabling a Marketing Technology Transformation at USAA. This includes leveraging technologies such as a Customer Data Platform (CDP) and Customer Relationship Management (CRM) tools to identify and engage prospects who can qualify for USAA Membership and the suite of products/services USAA offers.

Responsibilities

• Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
• Shepherds highly complex, highly integrated, and strategic Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).
• Drives, quantifies, and defends Digital and Technology product and experience investments through Business Case artifacts and hypotheses, communicating the value proposition of Digital or Technology products and experiences.
• Leverages expert data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs; shares best practices with team members.
• Guides team to generate meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements; follows through to ensure applicable improvements are implemented.
• Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.
• Maintains and applies expert knowledge of the business, technology, UX, and relevant experiences and processes and an expert understanding of Product Management.
• Provides guidance and mentoring to team members and acts as an escalation point and ensures issues are resolved.
• Manages risks associated with business activities in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
• Comprehensive knowledge of Technology/Digital products and emerging technology platforms, applications data analysis and research techniques and standards.
• Proven track record to effectively develop, influence, present and communicate highly complex business, digital, or technology concepts to cross-functional teams, non-technical users and senior leadership.

Qualifications

• Previous/current experience with set up and management of Salesforce Data360 and Salesforce Marketing Cloud.
• Experience with Managing 3rd Party Data sources, and their integration/ingestion into existing CDP, and CRM software.
• Experience working in a SAFE (Agile) environment.
• Previous/Current experience with Snowflake.
• Proficient in working across a matrixed team environment.

Skills

• Expertise in Digital/Technology Product Management.
• Data-driven problem-solving techniques.
• Strategic planning and innovation.
• User Experience design and process engineering.
• Analytics and research techniques.

Benefits

• Comprehensive medical, dental and vision plans.
• 401(k).
• Pension.
• Life insurance.
• Parental benefits.
• Adoption assistance.
• Paid time off program with paid holidays plus 16 paid volunteer hours.
• Variety of wellness programs.
• Career path planning and continuing education.

Pay

The salary range for this position is: $143,320-$273,930.

Schedule

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week.