MarTech Identity Expert Lead

About the role

The MarTech Identity Expert Lead role focuses on enabling a Marketing Technology Transformation at USAA. This includes leveraging new technologies such as a Customer Data Platform (CDP) and Customer Relationship Management (CRM) tools to identify and engage prospects who can qualify for USAA Membership and the suite of products/services USAA offers.

Responsibilities

• Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
• Leads team and stakeholders to envision, define, and translate Digital or Technology product and experience opportunities into initiatives and drives execution strategy.
• Shepherds highly complex, highly integrated, and strategic Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs.
• Drives, quantifies, and defends Digital and Technology product and experience investments through Business Case artifacts and hypotheses, communicating the value proposition of Digital or Technology products and experiences.
• Continuously leverages expert data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs; shares best practices with team members.
• Guides team to generate meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements; follows through to ensure applicable improvements are implemented.
• Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.
• Manages ambiguity, influences others to bring in “big picture” thinking and drives clarity, solutions, and execution plan among team and stakeholders.
• Maintains and applies expert knowledge of the business, technology, UX, and relevant experiences and processes and an expert understanding of Product Management.
• Provides guidance and mentoring to team members and acts as an escalation point and ensures issues are resolved.
• Manages risks associated with business activities in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor’s degree; OR 4 years of related experience may be substituted in lieu of degree.
• 8 years Digital/Technology Product Management experience, to include Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience.
• Comprehensive knowledge of Technology/Digital products and emerging technology platforms, applications data analysis and research techniques and standards.
• Proven track record to effectively develop, influence, present and communicate highly complex business, digital, or technology concepts to cross-functional teams, non-technical users and senior leadership.

Qualifications

• Previous/current experience with set up and management of Salesforce Data360 and Salesforce Marketing Cloud.
• Experience with Managing 3rd Party Data sources, and their integration/ingestion into existing CDP, and CRM software.
• Experience working in a SAFE (Agile) environment.
• Previous/Current experience with Snowflake.
• Proficient in working across a matrixed team environment.

Skills

• Data-driven problem-solving techniques and analytical rigor.
• User Centered Design and Design Thinking methodologies.
• Strategic alignment across the product and its stakeholders, suppliers, and customers.
• Expert knowledge of the business, technology, UX, and relevant experiences and processes.
• Effective communication and presentation skills to communicate complex concepts to a diverse audience, including senior leadership.

Benefits

• Comprehensive medical, dental and vision plans.
• 401(k).
• Pension.
• Life insurance.
• Parental benefits.
• Adoption assistance.
• Paid time off program with paid holidays plus 16 paid volunteer hours.
• Variety of wellness programs.
• Career path planning and continuing education.