MarTech Engineer

Key Responsibilities

• Design, implement, and maintain client-side and server-side tagging solutions (Adobe Launch, Google Tag Manager).
• Configure and manage tracking rules, triggers, data elements, variables, and extensions.
• Implement and maintain third-party marketing pixels (Google Ads, Meta/Facebook, LinkedIn, CM360 Floodlights).
• Develop scalable server-side tagging with focus on performance, compliance, and privacy.
• Implement and support digital analytics platforms (Adobe Analytics, Google Analytics 4), including event tracking, KPI definition, and troubleshooting.
• Provide implementation, administration, and support for customer data platforms (Salesforce Data Cloud, LiveRamp, Adobe Audience Manager, Sprinklr).
• Manage audience segmentation, activation, identity resolution, and customer data integrations.
• Gather business requirements and translate them into technical solutions and documentation (BRDs, TRDs).
• Design and maintain data layer architecture for marketing technologies, ensuring accurate data collection.
• Provide ongoing platform administration, governance, user support, configuration, and vendor coordination.

Required Qualifications & Skills

• 6+ years of experience in MarTech, Digital Analytics, or Tag Management.
• Strong experience working with cross-functional teams (business and technical stakeholders).
• Hands-on expertise with: Adobe Launch, Google Tag Manager (client-side & server-side), Adobe Analytics & Google Analytics 4, Salesforce Data Cloud, LiveRamp, Adobe Audience Manager, Sprinklr.
• Additional skills in audience activation, customer segmentation, marketing integration, data layer architecture, and event tracking.
• Programming abilities: JavaScript, HTML, CSS.

Preferred Skills

• Experience with Adobe Experience Platform (AEP), Adobe Target, CM360, DV360, Google Ads, Meta/Facebook Ads, LinkedIn Campaign Manager.
• Knowledge of consent management, privacy frameworks, first-party data strategies, and identity graph platforms.

Soft Skills

• Strong communication and stakeholder management.
• Excellent business analysis and documentation skills.
• Ability to translate business needs into technical solutions.
• Problem-solving, analytical thinking, and ability to manage priorities in an Agile environment.
• Collaboration across marketing, analytics, product, and engineering teams.

Success Metrics

• Deliver accurate digital data collection.
• Improve customer data quality and governance.
• Enable audience activation and customer personalization.
• Improve marketing measurement and reporting.
• Drive successful MarTech integrations and bridge business goals with technical implementation.

Share resumes at rahul.chauhan@largeton.us