Marketplaces Manager

What You'll Do

• Run PPC end-to-end: performance audits, keyword research, campaign creation, bid/budget/keyword adjustments, and negative-term management
• Partner with Ops on inbound planning — flag coverage risks (stockouts, Buy Box suppression, velocity shifts) for visibility
• Optimize PDPs: copy, imagery, A+ content, Brand Store, and Brand Story
• Manage catalog: listing creation, variations, bundles, and backend attribute audits
• Own account health and compliance: proactive monitoring, creating and resolving seller support cases, and ensuring policy adherence
• Schedule and QA deals, Lightning Deals, and tentpole event participation (Prime Day, BFCM, etc.)

Marketplace Ownership & Expansion

• Drive marketplace expansion by launching, scaling, and optimizing new channels
• Tailor strategy to each platform — what works on Amazon isn't what works on Instacart

Reporting & Analysis

• Monitor spend, sales, ROAS, and inventory flags across all marketplaces
• Flag anomalies fast: CVR drops, organic rank shifts, stockout risk, Buy Box loss
• Track organic rank trends on priority keywords (Brand Analytics SQP, Helium 10)
• Track competitors and overall market movement (search volume, BSR charts, Smart Scout)
• Proactively surface new tests, tactics, and growth opportunities — not just report on what happened

Requirements

• 2-4 years of hands-on experience managing marketplaces (Amazon required; Target.com, Walmart.com, and/or Instacart a strong plus)
• VMS/CPG background or experience in another high-repeat-purchase category
• Deep Amazon Seller Central expertise across PPC, catalog, PDPs, and account health
• Fluency with Helium 10, Xnurta, Smart Scout, or similar marketplace tools
• Strong analytical mindset — focused on incrementality and profitable growth, not vanity metrics
• Organized and process-oriented — you can manage a lot of moving pieces without dropping any