Marketplace Manager

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast-paced and casual work environment is highly focused on “Working to Wow” our customers, community, and employees. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team, a publicly traded company under the stock ticker DORM.

About the Role

The Marketplace Manager is responsible for owning and growing the company’s third-party marketplace business, with a primary focus on Amazon Seller Central (3P), but also including eBay and Walmart. This role is a hands-on operator responsible for driving revenue, optimizing listings, managing FBA inventory, and improving overall marketplace performance. The Marketplace Manager will manage agency partners for paid media execution, lead listing strategy and optimization, and ensure operational excellence across inventory and customer experience. This individual will also lead a small team, including an Amazon Specialist and a Customer Service Representative, to execute day-to-day marketplace activities.

Responsibilities

• Marketplace Ownership & Performance
  • Own overall Amazon 3P performance including: revenue, margin, and contribution to Marketplace channel goals; traffic, conversion rate, and average order value.
  • Identify growth opportunities across categories, keywords, and assortment, as well as performance gaps across listings, pricing, and content.
  • Deliver recurring insights answering: Where are we growing? Where are we underperforming? What actions will improve performance?
• Listing Management & Optimization
  • Oversee product listing lifecycle including creation, optimization, and ongoing maintenance.
  • Optimize titles, bullets, A+ content, images, and backend keywords to align with brand standards and marketplace best practices.
  • Monitor listing health, suppression issues, compliance requirements, keyword ranking, content effectiveness, and conversion performance.
  • Drive continuous improvement in organic visibility and conversion rates.
• Paid Media & Agency Management
  • Manage external agency responsible for Amazon advertising (SP, SB, SD, DSP).
  • Own budget allocation, performance expectations, and campaign performance reviews.
  • Ensure alignment between paid media strategy and organic ranking goals.
  • Identify opportunities to improve efficiency (ACOS / TACOS) and scale high-performing campaigns.
• FBA Inventory & Operational Management
  • Manage FBA inventory planning including forecasting, replenishment, and sell-through tracking.
  • Monitor in-stock rates, aged inventory, and storage costs.
  • Coordinate with operations and supply chain to ensure inventory availability.
  • Optimize fulfillment efficiency, inbound shipments, and inventory turns.
  • Proactively identify and mitigate risks related to stockouts or excess inventory.
• Competitive & Market Analysis
  • Conduct ongoing analysis of competitive pricing, assortment, positioning, category trends, keyword performance, and customer behavior.
  • Identify competitive gaps, pricing pressure, and promotional trends.
  • Provide actionable insights to improve marketplace positioning and performance.
• Team Leadership & Execution
  • Directly manage an Amazon Specialist (listing execution, catalog management) and a Customer Service Representative (customer inquiries, feedback management).
  • Establish clear KPIs, workflows, and accountability for marketplace operations.
  • Ensure high-quality execution across listings, content, and customer experience.
  • Drive a culture of ownership, urgency, and data-driven decision making.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Ecommerce, or a related field.
• 5+ years of hands-on experience managing Amazon Seller Central (3P required).
• Proven experience driving growth in Amazon marketplace environments.
• Strong understanding of Amazon SEO, listing optimization, ranking factors, Amazon advertising (Sponsored Products, Sponsored Brands, Sponsored Display), and FBA inventory management and forecasting.

Pay

The US base salary range for this full-time position is $104,300.00 to $130,300.00. This role is also eligible for a bonus. The actual base pay offered will depend on factors including job-related knowledge, skills, experience, business needs, geographical location, and internal pay equity.

Benefits

• Medical, dental, and vision coverage for employees and eligible dependents.
• Basic life insurance.
• Paid time off (sick/vacation) and Paid Parental Leave.
• Paid holidays and floating holidays (starting in first year depending on hire date).
• 401k retirement plan with company match and profit-sharing.
• Discounted Employee Stock Purchase Plan.