Marketplace Advertising Analyst

About the role

The Marketplace Advertising Analyst is responsible for the day-to-day management of the advertising spend for Amazon, Walmart, and TikTok Shop. They will drive efficiency on current spending and build out product launch campaigns for new products, execute on the budget and forecast of advertising dollars, and run reports and analysis of historical data on a campaign and keyword level. The ideal candidate will have a deep understanding of Amazon advertising offerings (Sponsored ads, DSP, and OTT) and bring a strong analytical background.

Responsibilities

• Own and operate advertising portfolios across key marketplaces, executing strategy and establishing systems to hit KPIs consistently.
• Maximize first order acquisition for the brands in marketplaces while hitting revenue and ROI targets.
• Analyze and understand unique e-commerce and consumer behavior trends to tailor strategies for each marketplace.
• Build and adjust customer avatars for advertising targeting cross-functionally with Brand Managers.
• Define and track advertising relevancy metrics to assess performance and identify areas for optimization.
• Maintain a strong optimization routine using Scale Insights and other tools to hit weekly and monthly TACOS, ACOS, and PPC revenue targets.
• Manage global advertising budget, ensuring efficient allocation to maximize ROI while maintaining budget discipline.
• Ensure revenue and acquisition targets are met by brand.
• Run historical reports and create analysis for Amazon, Walmart, and TikTok Shop sales and advertising spend.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in digital, business, marketing, or finance (with a bias to analysis) preferred.
• 5+ years of experience with the Amazon.com seller platform or digital advertising experience.
• Experience navigating and using PPC software; preferably Scale Insights or similar.
• Experience with analytics and running reports shared with key stakeholders.
• Experience with planning, budgeting, and executing advertising strategy for product launches.

Skills

• Strong understanding of Marketplace Advertising platforms including Amazon, Walmart, and TikTok Shop.
• Experience with Amazon DSP and OTT is preferred.
• Advanced Excel skills: create formulas, pivot tables, charts, and graphs.
• Advanced PPC/Advertising Software: ability to maneuver and manipulate campaigns and adjust bids at the keyword level.
• Familiarity with Scale Insights or similar is preferred.
• Advanced critical thinking: ability to make decisions and adjustments with minimal direction.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.

Work Environment

• Operate in a professional office environment.
• Constantly use work-related equipment.
• Use hands and fingers to handle objects, tools, or controls.
• Occasionally lift and/or move up to 25 pounds.
• Sit for long periods of time (up to 10 hours per day).
• Lift files, open filing cabinets, and bend or stand as necessary.
• Ability to work a regular, full-time schedule, Monday through Friday, with flexibility to work additional hours depending on business demands.