Marketo Operations Specialist [AQ-12320]

Aquent is seeking a highly skilled marketing automation operations specialist to partner with a leading global enterprise known for its innovative spirit and commitment to customer experience. This organization operates at a massive scale, leveraging cutting-edge tools and strategies to connect with millions globally.

About the role

Step into a pivotal role where your expertise will directly shape the digital marketing landscape for a world-renowned enterprise. This is an exciting opportunity to apply your deep technical knowledge to influence critical marketing operations, drive personalized customer experiences, and provide the analytical foundation for informed decision-making. You will be a hands-on operator, owning the administrative and build tasks for a sophisticated marketing automation platform, ensuring its peak performance and strategic alignment.

Responsibilities

• Manage and maintain all aspects of the marketing automation platform’s administration, including workspaces, partitions, roles, permissions, and overall instance health.
• Design, build, and execute smart campaigns, encompassing both batch and trigger methodologies, with meticulous attention to flow steps, wait steps, and campaign processing priorities.
• Develop and manage smart lists and segmentation strategies, enabling dynamic content delivery and segment-driven personalization.
• Lead the development of emails and templates, utilizing HTML and Velocity scripting, to create modular, dynamic, and localized content.
• Construct landing pages, forms, and programs, leveraging tokens and program templates for efficient deployment.
• Oversee comprehensive data management, including imports, deduplication, list hygiene, field management, and CRM synchronization to ensure data accuracy and consistency.
• Manage and optimize platform integrations, utilizing REST and Bulk APIs, webhooks, and other third-party services.
• Ensure robust deliverability, monitoring sending performance, bounces, and Sent-versus-Delivered behavior.
• Conduct thorough reporting and analytics, coupled with disciplined QA and pre-send validation processes, to ensure campaign integrity and performance insights.

Requirements

• 5+ years of hands-on experience as a marketing automation platform operator.
• Proven expertise in full platform administration, including instance configuration and health.
• Demonstrated ability to build and manage smart campaigns, smart lists, and segmentation.
• Proficiency in email and template development, including HTML and Velocity scripting.
• Experience with landing page, form, and program creation, including tokens and program templates.
• Strong background in data management, including imports, deduplication, list hygiene, and CRM sync.
• Familiarity with integrations such as REST and Bulk APIs, webhooks, and other third-party service integrations.
• Understanding of deliverability fundamentals, including sending, bounces, and Sent-versus-Delivered behavior.
• Experience with reporting and analytics, and a commitment to disciplined QA and pre-send validation.
• Comfort operating in a complex, high-volume, multi-program marketing automation instance.

Benefits

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Eligible talent get access to:

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.
• Free online training through Aquent Gymnasium.