Marketing Transformation Consultant, AI Enablement & Operations

Responsibilities

• Lead the coordination and adoption of AI enabled capabilities across Marketing, driving organizational change management, stakeholder alignment and measurable impact
• Identify, prioritize, and operationalize high value AI use cases across content production: develop and maintain a prioritization framework to track AI use case execution status and report on progress toward impact
• Establish and manage operational performance dashboards, including ops efficiency and results of AI adoption: speed to market, productivity gains and business impact and KPIs for AI activities across the Marketing organization
• Oversee and continuously improve cross-departmental and cross-functional marketing operations processes and workflows, for an AI enabled organization
• Design, operationalize, and manage scalable processes and workflows that improve efficiency, clarify accountability, accelerate speed-to-market, and enable seamless collaboration
• Lead the selection, implementation, optimization, and business ownership of marketing enablement platforms, such as Project Management tool, Gen AI Tools, and the workflows/guardrails that drive adoption
• Refine governance, processes, and operating models to improve tool adoption and rollout
• Drive and manage continuous improvement initiatives and change management efforts across a complex, distributed organization, including developing change management plans for marketing operations and determining optimized end-to-end workflows
• Develop business cases, cost benefit analysis and investment recommendations for marketing operations capabilities and transformational activities
• Lead through influence across a matrixed organization, providing direction, structure and thought leadership. Partner with Technology, and Distribution to drive alignment, adoption, and sustained change, and responsible AI usages

Qualifications

• Bachelor’s degree
• 6+ years of directly relevant experience across marketing operations, planning, technology, or analytics
• 3+ years of hands-on experience across multiple marketing disciplines, including strategy & planning, operations, technology, digital, brand, creative, integrated campaigns, demand generation, analytics, or insights
• 3+ demonstrated success leading complex, cross-functional initiatives and vendor relationship management without formal authority
• 1+ experience in designing and implementing GenAI-enabled marketing workflows with appropriate risk, compliance, and governance
• Experience driving AI adoption