Digital Marketing & AI Enablement Specialist

Job Responsibilities

The Digital Marketing & AI Enablement Specialist supports Eaton Electronics revenue growth by improving how product, application, customer, market, and competitive information is transformed into customer-facing digital marketing, sales enablement, and business development outputs.

This role combines technical marketing capability with strong proficiency in Microsoft 365 Copilot, approved Power Platform capabilities, Salesforce-enabled workflows, and other Eaton-approved AI tools. The position focuses on applying and personalizing standard enterprise tools for the Eaton Electronics business, customers, products, and go-to-market strategy, while complementing corporate IT standards and governance.

Primary outcomes include faster creation of technical marketing content, improved digital discoverability, more effective regional campaigns, better account and opportunity targeting, and measurable support for sales pipeline growth and commercial execution.

Qualifications

• Required (Basic): Bachelor's degree from an accredited institution Minimum of 2 years of experience in a corporate environment Proficiency using Microsoft 365 CoPilot & Al tools; Working knowledge of Copilot Studio, Sharepoint, Power Automate, Power Apps, Salesforce CRM, opportunity workflows, account planning & commercial reporting processes
• Preferred Qualifications: Strong knowledge about electronic component industry Al experience
• Skills: Ability to translate ambiguous business, product, customer, or market needs into structured content workflows, reusable prompts, practical AI-enabled tools, and scalable enablement processes. Understanding of B2B sales enablement, digital marketing, business development, pricing support, FAE support, competitive analysis, and product management workflows.

Pay

The expected annual salary range for this role is $70,000 - $103,000 a year. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

Schedule

N/A

Benefits

Click here for more detail: Eaton Benefits Overview.