Digital Marketing & AI Enablement Specialist

The Digital Marketing & AI Enablement Specialist at Eaton’s Electronics division is responsible for:

• Improving how product, application, customer, market, and competitive information is transformed into customer-facing digital marketing, sales enablement, and business development outputs.
• Supporting Eaton Electronics revenue growth by combining technical marketing capability with strong proficiency in Microsoft 365 Copilot, approved Power Platform capabilities, Salesforce-enabled workflows, and other Eaton-approved AI tools.
• Applying and personalizing standard enterprise tools for the Eaton Electronics business, customers, products, and go-to-market strategy, while complementing corporate IT standards and governance.

About the Role

This role requires a Bachelor's degree from an accredited institution and at least 2 years of experience in a corporate environment. Proficiency in Microsoft 365 Copilot & Al tools, working knowledge of Copilot Studio, Sharepoint, Power Automate, Power Apps, Salesforce CRM, opportunity workflows, account planning & commercial reporting processes is required.

Responsibilities

The Digital Marketing & AI Enablement Specialist will:

• Translate ambiguous business, product, customer, or market needs into structured content workflows, reusable prompts, practical AI-enabled tools, and scalable enablement processes.
• Understand B2B sales enablement, digital marketing, business development, pricing support, FAE support, competitive analysis, and product management workflows.

Qualifications

• Required (Basic): Bachelor's degree from an accredited institution, minimum of 2 years of experience in a corporate environment, proficiency using Microsoft 365 Copilot & Al tools, working knowledge of Copilot Studio, Sharepoint, Power Automate, Power Apps, Salesforce CRM, opportunity workflows, account planning & commercial reporting processes.
• Preferred Qualifications: Strong knowledge about electronic component industry, Al experience.

Skills

• Ability to translate ambiguous business, product, customer, or market needs into structured content workflows, reusable prompts, practical AI-enabled tools, and scalable enablement processes.
• Understanding of B2B sales enablement, digital marketing, business development, pricing support, FAE support, competitive analysis, and product management workflows.

Pay

The expected annual salary range for this role is $70,000 - $103,000 a year. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

Schedule

The position is located in Pleasanton, CA.

Benefits

Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview.