Digital Marketing & AI Enablement Specialist

This position is located in Boise, ID.

About the role

The Digital Marketing & AI Enablement Specialist supports Eaton Electronics revenue growth by improving how product, application, customer, market, and competitive information is transformed into customer-facing digital marketing, sales enablement, and business development outputs. This role combines technical marketing capability with strong proficiency in Microsoft 365 Copilot, approved Power Platform capabilities, Salesforce-enabled workflows, and other Eaton-approved AI tools. The position focuses on applying and personalizing standard enterprise tools for the Eaton Electronics business, customers, products, and go-to-market strategy, while complementing corporate IT standards and governance.

Primary outcomes include faster creation of technical marketing content, improved digital discoverability, more effective regional campaigns, better account and opportunity targeting, and measurable support for sales pipeline growth and commercial execution.

Responsibilities

• Support Eaton Electronics revenue growth by transforming product, application, customer, market, and competitive information into customer-facing digital marketing, sales enablement, and business development outputs.
• Apply and personalize standard enterprise tools (Microsoft 365 Copilot, Power Platform, Salesforce) for Eaton Electronics’ business, customers, products, and go-to-market strategy.
• Enable faster creation of technical marketing content and improve digital discoverability.
• Develop more effective regional campaigns and improve account and opportunity targeting.
• Provide measurable support for sales pipeline growth and commercial execution.

Requirements

• Bachelor's degree from an accredited institution.
• Minimum of 2 years of experience in a corporate environment.
• Proficiency using Microsoft 365 Copilot & AI tools; working knowledge of Copilot Studio, SharePoint, Power Automate, Power Apps, Salesforce CRM, opportunity workflows, account planning, and commercial reporting processes.
• No relocation assistance provided; candidates must currently reside within 50 miles of Boise, ID (Active-Duty Military Service members exempt from geographical limitation).
• Eaton will not consider applicants requiring employment immigration sponsorship or support for this position.

Preferred Qualifications

• Strong knowledge of the electronic component industry and AI experience.

Skills

• Ability to translate ambiguous business, product, customer, or market needs into structured content workflows, reusable prompts, practical AI-enabled tools, and scalable enablement processes.
• Understanding of B2B sales enablement, digital marketing, business development, pricing support, FAE support, competitive analysis, and product management workflows.

Pay

The expected annual salary range for this role is $71,000 - $105,000. Salaries are based on candidate skills, experience, qualifications, market, and business considerations.

Benefits

Eaton provides various Health and Welfare benefits, Retirement benefits, and several programs that provide for paid and unpaid time away from work. Specific programs and options available may depend on eligibility factors such as geographic location, date of hire, and applicability of collective bargaining agreements.