Marketing Technology & Solutions Manager

Job Description

Strategize, plan and manage the creation and development of marketing technology and solutions initiatives including, but not limited to, Marketing Cloud and all related database functions.

Evaluate, recommend, implement and manage a new CDP as well as any other new and emerging artech platform opportunities.

Customer Experience

Customer experience is paramount with goals to increase acquisition, retention and purchase frequency.

Pay Range

The pay range for this position at commencement of employment is expected to be between $145K to 165K per year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

Core Capabilities

• Relationship management: internal and external
• Strong communication skills
• Expert project management
• Highly organized
• Prioritizes and manages multiple and competing priorities
• Effective and efficient time management
• Prepare and assess success of programs against Key Performance Indicators (KPI)
• Provide quality assurance (QA) and User Acceptance Testing (UAT)

Minimum Qualifications

• Minimum 5 years of relevant experience in Cloud based marketing, Loyalty, CRM, or Direct Marketing
• Salesforce Marketing Cloud Admin Certified a plus
• Basic understanding of SQL, AMPscript, and HTML a plus
• Experience managing vendors to achieve program goals
• Working understanding of databases
• Experience in multi-channel retail industry a plus
• Strong analyst and problem-solving skills, detail-oriented mind-set, and ability to manage multiple projects and priorities
• Self-starter who takes initiative with strong planning and project management skills
• Strong interpersonal skills
• Experience managing and negotiating with partners/vendors
• Proven ability to run successful campaigns with little supervision
• Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner
• Bachelor’s degree in Marketing required; equivalent related work experience may be considered in lieu of degree