Marketing Technology Manager

About the role

VARITE is looking for a qualified Marketing Metadata & Taxonomist in San Francisco, CA (Hybrid) for a 12-month contract with possible extension. Pay rate: $65.00 – $71.82/hr on W2. Work authorization: Only USC or GC.

Responsibilities

• Program manage, build, and maintain a metadata and taxonomy governance model for the client’s Global Marketing Organization (GMO).
• Lead and support initiatives to improve collaboration, technology integration, and data use across 100+ user groups.
• Define and implement GMO’s governance structures and metadata strategies to drive operational efficiency.
• Develop, implement, and maintain a GMO-wide metadata strategy that integrates into the broader marketing operating model.
• Partner with marketers, IT, consulting, and leaders to implement and optimize taxonomy for the content supply chain and marketing system of record.
• Establish and maintain a strategic roadmap for structuring marketing operations, including data governance, taxonomy, workflow standardization, and cross-functional integration.
• Collaborate with marketing, IT, data teams, and product collaborators to align marketing technology systems with business needs and ensure detailed data flow and interoperability.
• Establish clear data governance processes to maintain integrity, accuracy, and consistency across marketing platforms and tools.
• Advocate for data-driven decision-making by ensuring teams have access to structured, high-quality data to improve marketing performance and efficiency.
• Establish methodologies and strategy for reporting on key business metrics and transforming insights into actionable improvements.
• Improve the operating model by evaluating meaningful measurements, identifying gaps, and making adjustments to address changing marketing requirements.
• Build and maintain a taxonomy documentation library, run governance working sessions with stakeholders, and audit existing metadata for consistency and gaps to align teams across the organization.

Requirements

• Demonstrated ability leading operational frameworks for large, sophisticated organizations, with expertise in marketing technology, data governance, or business process design.
• Proven track record leading large-scale change initiatives and ensuring adoption and alignment across enterprise-level marketing teams.
• Experience implementing and optimizing large-scale cross-functional projects with hands-on involvement in structuring and governing data within those ecosystems.
• Strong critical thinking and problem-solving skills, with the ability to develop and implement scalable operating models that align with business and marketing goals.
• Expertise in data management principles, including governance, taxonomy design, and integration across multiple systems.
• Established success partnering with diverse teams (product, IT, business customers) to build and sustain scalable marketing operations.
• Experience leading enterprise-wide process improvements, balancing efficiency, governance, and usability for a diverse set of collaborators.
• Understanding of marketing and the content operations lifecycle is a positive advantage.
• Education: Bachelor’s degree or equivalent work experience required. Certification in data management, business operations, or related fields is advantageous.