Marketing Technology Manager

Core Responsibilities

• Oversee the administration, maintenance, and optimization of the marketing tech stack (CRM, ERM, Pitch and Proposal Generator, and other marketing technology).
• Ensure various marketing tools and platforms seamlessly communicate and share data, when appropriate.
• Ensure data integrity and compliance with data privacy laws (e.g., GDPR, CCPA).
• Lead and develop marketing analysts.
• Assess current tools and processes to optimize, enhance, or replace systems in support of AI-forward go-to-market strategy.
• Translate business requirements and end-user needs into functional opportunities for marketing.
• Assist in shaping solutions and evolving the marketing technology stack.
• Evaluate and implement emerging marketing technologies, build business cases and make recommendations to enhance marketing effectiveness and operational efficiency.
• Promote and execute a strategic and culturally viable plan for technology upgrades and maintenance, data storage and organization, training, and internal communication.
• Establish best practices, guidelines, and metrics for marketing technology.
• Leverage data insights to inform campaign strategy, client targeting, and business development efforts.
• Drive CRM strategy and adoption as the firm’s central platform for client intelligence, and business development insights.
• Develop training, communication, and enablement strategies to ensure successful platform utilization.
• Establish governance frameworks to ensure scalable, consistent, and efficient use of marketing technology across the organization.

Qualifications

• 5+ years’ experience in marketing operations, marketing technology, or related technology role.
• Strong problem-solving skills with the ability to manage ambiguity and lead projects with minimal direction.
• Excellent verbal and written communication skills, with experience preparing business requirements, plans, processes and leadership-ready documentation.
• Proficiency with data analysis to derive insights and measure impact.
• Experience building and implementing scalable technology solutions.
• Proven track record partnering with cross-functional teams such as IT, AI/Innovation, InfoSec, and other internal stakeholders.
• Ability to manage multiple projects and meet deadlines.
• Previous experience directly managing and leading others.
• Professional services experience preferred.