Marketing Technology & Automation Specialist - Aurora, IL
Mitutoyo America Corporation · Aurora, IL · 2 wk ago
Information Technology$70k–$80k/yrFull-time
Position Summary
Drive Marketing Performance Through Technology, Automation & Data
What You’ll Do
- Manage and optimize HubSpot and related marketing technologies.
- Develop and maintain CRM workflows, lead scoring models, lead routing, and customer lifecycle automation.
- Build and execute email marketing campaigns, nurture programs, landing pages, forms, and automated customer journeys.
- Manage CRM data integrity, segmentation, reporting, and governance.
- Develop dashboards, KPI reports, and campaign performance analytics.
- Analyze marketing and sales data to identify trends and opportunities for improvement.
- Support content optimization, personalization, and digital marketing initiatives.
- Train and support internal users on HubSpot, CRM processes, and marketing automation best practices.
- Collaborate with marketing, sales, customer service, and operations teams to improve processes and drive growth.
- Support marketing operations, project coordination, branded merchandise programs, and special initiatives.
Qualifications
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- 3–5 years of experience in digital marketing, marketing automation, CRM administration, or marketing operations.
- Hands-on experience with HubSpot or similar marketing automation platforms.
- Experience managing email marketing campaigns, workflows, reporting, and lead management processes.
- Strong analytical, organizational, and project management skills.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint).
Preferred
- HubSpot certifications.
- Experience with Oracle Redwood CRM or similar CRM platforms.
- Working knowledge of Adobe Creative Suite.
- Experience with AI-powered marketing tools.
- Manufacturing, industrial, or B2B marketing experience.