Marketing Automation Specialist

Responsibilities

• Manage and maintain marketing automation platforms such as Marketo and HubSpot, ensuring seamless integration with organizational systems.
• Develop and refine lead tracking, routing processes, and campaign workflows to enhance operational efficiency.
• Ensure data accuracy and consistency across systems while implementing reliable reporting mechanisms.
• Collaborate with technology teams to optimize and expand the marketing infrastructure.
• Oversee the entire campaign execution framework, including intake, prioritization, and workflow processes across teams.
• Implement structured processes to ensure campaigns are executed efficiently and adhere to compliance standards.
• Monitor marketing performance across campaigns and channels, identifying opportunities for improvement through data insights.
• Create and maintain dashboards to provide stakeholders with visibility into campaign engagement and pipeline contributions.
• Act as the primary leader of marketing operations, establishing scalable processes and driving accountability across teams.
• Partner cross-functionally to align marketing operations with broader business objectives and timelines.

Requirements

• 8-12+ years of hands-on experience in marketing operations, with direct responsibility for systems, workflows, and infrastructure.
• Expertise in managing marketing automation platforms such as Marketo, HubSpot, and CRM systems like Salesforce.
• Proven ability to design and enhance marketing infrastructure, workflows, and reporting frameworks for scalability.
• Strong data analysis skills, including experience with dashboards, performance tracking, and campaign measurement.
• Familiarity with tools such as Google Analytics, Google Ads, Microsoft Power BI, and email campaign platforms.
• Ability to operate autonomously in dynamic environments while maintaining a high degree of accountability.
• Exceptional collaboration skills to work effectively across marketing, technology, and business teams.
• Comfortable leading marketing operations with a focus on both execution and infrastructure development.

Qualifications

• Proven success in managing marketing automation platforms and workflows.
• Experience with CRM systems and marketing analytics tools.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.

Skills

• Marketing Automation Platforms: Marketo, HubSpot, Salesforce
• Data Analysis: Google Analytics, Google Ads, Microsoft Power BI
• Project Management: Agile methodologies, Scrum
• Communication: Written and verbal
• Team Collaboration: Cross-functional teams

Benefits

• Competitive compensation and benefits package
• Free online training
• Access to top jobs
• Company 401(k) plan

Pay

• Salary range: $75,000 - $100,000 annually

Schedule

• Full-time position