Marketing Specialist

About the role

Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve.

Responsibilities

• Drive deep understanding of the patient journey, HCP decision-making dynamics, and competitive landscape across both indications.
• Develop and own the integrated global brand plan for Rezurock across CLAD and cGVHD indications, from strategy to activation plan by mobilizing the cross functional glocal team, applying SILC standards and ensuring alignment with the overall Transplant franchise vision.
• Establish the commercial readiness and go-to-market strategy for the CLAD indication.
• Translate evidence data into powerful communication platforms to support market shaping or brand differentiation on both indications.
• Orchestrate the execution of the cross-functional activation plan with the glocal team, ensuring on-time and on-standard delivery across all workstreams.
• Lead the creation of global branded and unbranded campaigns, from concept through to in-market deployment.
• Partner with the Customer Engagement Lead to establish impactful omnichannel engagement strategies tailored to the targeted HCP and patient audiences.
• Develop global-to-local toolkits and brand guidance to enable affiliate teams across the US, EU, and international markets to execute with consistency and speed.
• Define brand KPIs, track commercial performance dashboards, and translate insights into actionable strategic pivots in partnership with business analytics teams.
• Manage the global brand budget with rigor, ensuring optimal allocation across indications, geographies, and tactical priorities.

Requirements

• Proven track record in a global and/or local marketing role with leading experience in developing brand strategies and driving commercial execution.
• Demonstrated experience leading or significantly contributing to a specialty disease product launch, including pre-launch planning, HCP engagement, and post-launch performance management.
• Experience working in matrix organizations, leading cross-functional brand teams including Medical Affairs, Market Access, Regulatory, and Sales without direct line authority.
• Demonstrated experience in crafting and implementing comprehensive omni-channel strategies, with a special emphasis on integrated digital experience.

Qualifications

• Bachelor's degree in Life Sciences, Pharmacy, Medicine.
• Strongly Preferred: MBA or advanced degree (MSc, PharmD, MD) with a focus on marketing, strategy, or a relevant scientific discipline.

Skills

• Data-Driven Decision Making and strategic thinking: Strong capability to interpret market research, epidemiology data, sales analytics, and patient-level data to inform differentiated brand strategies with long-term commercial impact and measure brand performance.
• Conceptual and Creative/Distruptive Thinking: Strong ability to employ conceptual thinking in identifying innovative solutions, and out-of-the-box thinking to challenge conventional wisdom and drive brand growth.
• Relationship Building & Influence: Ability to cultivate effective relationships and to influence and collaborate internally and externally at all organizational levels.
• Agility Mindset & Proactiveness: Ability to operate effectively in a fast-paced, evolving environment, managing multiple priorities across indications and geographies.
• Project Management: Expertise in managing complex, parallel marketing initiatives across two therapeutically and commercially distinct indications simultaneously.
• Scientific Acumen: Strong ability to understand and translate complex clinical data into compelling, compliant commercial narratives.
• Understanding of Artificial Intelligence (AI) applications in marketing, such as customer data analysis, segmentation, personalization and automation. The ability to incorporate AI-driven insights and technologies to enhance marketing effectiveness and customer experience.

Benefits

• Comprehensive health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender-neutral parental leave.
• Equal opportunities and diversity initiatives.

Pay

Final compensation will be determined based on demonstrated experience, skills, location, and other relevant factors.

Schedule

Full-time position.

Why work with us

Do the never done before. We push the boundaries of what’s possible: expanding access, accelerating innovation, and finding new ways to improve everyday health for millions.

Drive the transformation. We’re leading the shift to AI-powered healthcare, using digital tools to reinvent how medicines are developed, manufactured, and delivered worldwide.

Deliver at scale. Our reach is unmatched—we bring trusted treatments to millions worldwide, ensuring broad access and real-world impact at every stage of care.

Make an impact that matters. From tackling global health challenges to advancing sustainable, inclusive healthcare, everything we do is driven by purpose.