Marketing Technology & Analytics Consultant

Our ideal candidate will report to the Director of Strategy & Insights and partner closely with our media, strategy, and creative teams to analyze brand, marketing, and business performance—helping clients transform fragmented data into actionable intelligence.

Responsibilities

• Serve as a trusted advisor for analytics, marketing measurement, and business intelligence.
• Lead client discovery workshops to understand business goals, marketing objectives, reporting needs, and technical environments.
• Audit client marketing technology stacks, websites, analytics implementations, CRM integrations, and reporting infrastructure.
• Evaluate tracking, attribution, data quality, and measurement maturity, recommending improvements based on industry best practices.
• Develop implementation roadmaps and present strategic recommendations to client stakeholders.
• Design and build executive dashboards and client-facing applications in DOMO.
• Unify marketing, CRM, website, media, sales, and operational data into centralized reporting environments.
• Analyze brand, marketing, campaign, and business performance to identify trends, opportunities, and actionable insights.
• Partner with media, strategy, and creative teams to measure campaign effectiveness and optimize marketing investments.
• Translate complex datasets into compelling stories and recommendations that drive business decisions.
• Implement and maintain Google Tag Manager, Google Analytics 4, marketing pixels, conversion tracking, and event measurement.
• Design and manage data layers, events, triggers, variables, and UTM governance.
• Configure lead attribution and campaign measurement across paid media platforms.
• Partner with developers to implement tracking, forms, and integrations that capture valuable customer and business data.
• Validate tracking implementations and troubleshoot data quality issues across marketing platforms.

Requirements

• 5+ years of experience in analytics, business intelligence, marketing technology, or digital marketing analytics.
• Experience working directly with clients in an agency or consulting environment.
• Strong analytical thinking, problem-solving, communication, and project management skills.
• Ability to manage multiple client engagements and technical implementation projects simultaneously.
• Comfortable presenting technical concepts and strategic recommendations to executive audiences.

Skills

• Business Intelligence: DOMO preferred; Power BI, Tableau, or Looker.
• Analytics: Google Analytics 4 (GA4).
• Tag Management: Google Tag Manager.
• Advertising Platforms: Google Ads, Meta Ads Manager, Viant, or other DSPs including DV360, The Trade Desk, or StackAdapt.
• Marketing Measurement: Pixels, Conversion APIs (CAPI), data layers, event tracking, and UTM strategy/governance.
• Data & Development: SQL, APIs, ETL processes, HTML/CSS, and basic JavaScript.
• CRM & Data Platforms: HubSpot, Salesforce, or similar platforms.

Accountability

• Become a trusted analytics and business intelligence partner to both clients and internal teams.
• Build scalable measurement frameworks that improve data quality and marketing attribution.
• Deliver executive dashboards and client-facing applications that become the single source of truth for business performance.
• Help clients connect fragmented data into meaningful insights that improve marketing effectiveness and business outcomes.
• Enable clients to make better, faster decisions through accurate measurement, actionable analytics, and modern business intelligence.

Pay

$100 - $150/hour