Marketing Analytics Consultant

Job Description

This consultant will deliver analytical support for direct mail acquisition campaigns and ad-hoc digital marketing initiatives, partnering with strategy, finance, and data teams to drive performance reporting, forecasting, and campaign execution for the client.

Minimum Requirements

• 5 years of marketing analytics experience with a demonstrated background in direct mail or acquisition campaign analytics
• Advanced proficiency in Microsoft Excel, including complex reporting and modeling
• Proficiency in SQL, with preference for Snowflake as the data platform
• Experience with data visualization tools, with Looker strongly preferred (Power BI or Tableau considered)
• Deep understanding of marketing performance metrics including CLTV, CAC, ROI, incrementality lift, and attribution methodologies
• High attention to detail with a rigorous QA mindset and strong commitment to data accuracy

Preferred Qualifications

• Prior experience supporting direct mail campaigns, including familiarity with cost per piece, response and conversion rate mechanics, and cohort-based analysis
• Working knowledge of digital marketing platforms such as GA4, Google Ads, and Meta Ads
• Background in financial services or a similarly data-intensive industry, given the complexity of Excel-based reporting
• Experience automating reporting workflows to improve speed, accuracy, and reliability